Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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BDBP
A brand persona is a fictional character that represents a company’s ideal customer or target audience. It embodies the target audience’s characteristics, preferences, and behaviors, helping marketers create more relevant and engaging content, products, and experiences. The Brand Persona’s Buying…
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BDR
A sales professional responsible for generating and qualifying new business opportunities in the early stages of the sales funnel. In B2B sales organizations, BDRs act as a bridge between marketing and sales teams by identifying potential customers, initiating contact, and…
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BDR
A specialized role within a company’s sales and marketing team focused on identifying new business opportunities, generating leads, and contributing to the organization’s overall growth strategy. BDRs play a critical role in the early stages of the sales process, working…
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BEC
A sophisticated form of cybercrime that has become increasingly prevalent. BEC is a type of targeted email scam that primarily affects organizations, especially those that conduct wire transfers or have suppliers abroad. In a BEC attack, cybercriminals impersonate high-level executives,…
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BERT
A pre-trained deep learning model developed by Google AI researchers for natural language understanding tasks. BERT is based on the Transformer architecture, which was introduced by Vaswani et al. in 2017, and it has significantly advanced the state-of-the-art in various…
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BFCM
BFCM refers to the weekend following Thanksgiving Day in the United States, encompassing Black Friday and Cyber Monday. This four-day period represents the biggest shopping event of the year, marking the official start of the holiday shopping season. Black Friday,…
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BGP
BGP serves as the Internet’s traffic control system, directing data across the vast landscape of interconnected networks that make up our modern digital world. Think of it as a sophisticated GPS system for Internet traffic, constantly calculating and recalculating the…
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BI
The processes, technologies, and tools used to collect, analyze, and present business data meaningfully to support data-driven decision-making. The main goal of BI is to help organizations gain valuable insights from their data, identify trends, and make informed strategic decisions…
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BIAA
A national advocacy organization dedicated to improving the quality of life for individuals who have sustained brain injuries and their families. Established in 1980, BIAA provides a range of services and support, including education, advocacy, research, and community outreach. Key…
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BIMI
An email authentication process that enhances the effectiveness of email marketing campaigns by fostering trust and improving brand visibility. Essentially, it allows organizations to display their brand logo next to their email messages in the inbox of their recipients. This…
