Acronyms

Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:

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  • CGO: Chief Growth Officer

    CGO

    The CGO represents a relatively new and increasingly important addition to the C-Suite, emerging from recognizing that traditional business growth approaches often suffer from fragmentation across different departments. This executive…

  • CHAMP: Challenges, Authority, Money, and Prioritization

    CHAMP

    A lead qualification framework used in sales and marketing to evaluate whether a prospect is a good fit for a product or service, representing the key criteria for assessing the…

  • Charset: Character Set

    Charset

    A standardized set of characters that can be represented and used in digital systems. It defines the characters available in documents and data storage, such as letters, numbers, symbols, and…

  • Chatbot: Chat Robot

    Chatbot

    The term chatbot doesn’t stand for anything; it’s a portmanteau of the words chat and robot. Chatbots are computer programs designed to simulate conversation with human users, especially over the…

  • CHRO: Chief Human Resources Officer

    CHRO

    The CHRO has evolved from what was once known as the head of personnel into one of the most strategically crucial positions in modern corporate leadership. This transformation reflects a…

  • CI: Continuous Integration

    CI

    A software development practice where developers frequently merge their code changes into a shared repository, often multiple times a day. Each integration triggers an automated process that builds the application…

  • ci competitive intelligence

    CI

    The process of ethically gathering, analyzing, and utilizing information about competitors, customers, and market trends to inform strategic business decisions. It aims to understand the competitive landscape comprehensively, identify potential…

  • CI: Continuous Improvement

    CI

    A program or approach that focuses on constantly improving processes, systems, products, and services within an organization. It is also known as continuous process improvement, or sometimes simply as Kaizen…

  • cicd continuous integration continuous delivery

    CI/CD

    A set of practices and principles in software development aims to improve software releases’ speed, quality, and reliability. Also referred to as Continuous Integration and Continuous Deployment. Continuous Integration (CI)…

  • CIAM: Customer Identity and Access Management

    CIAM

    A subset of identity and access management (IAM) specifically focused on managing and securing customer identities, preferences, and access permissions across digital touchpoints. Unlike traditional IAM, which centers on internal…

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