Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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CLM
A marketing strategy that uses consumer payment card transaction data to deliver personalized promotions, loyalty rewards, and advertising campaigns. By partnering with banks, payment networks, and fintech providers, marketers can reach customers directly within trusted financial touchpoints such as banking…
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CLM
Customer lifecycle marketing is a strategic approach to building long-term relationships by engaging customers at every stage of their journey with a brand. It involves delivering personalized messages, offers, and experiences that align with each phase of the customer lifecycle—from…
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CLM
A comprehensive approach to managing contracts from initiation through execution and renewal is essential for businesses of all sizes, particularly those dealing with numerous agreements across various departments. Contract Stages Contract creation and authoring Negotiation Approval Execution Storage and organization…
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CLO
The CLO, also known as General Counsel, serves as the highest-ranking legal executive in an organization and acts as its principal legal advisor. This role has evolved significantly from its traditional function of managing litigation and ensuring compliance to become…
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CLO
A type of digital marketing and loyalty program that is linked directly to a consumer’s debit or credit card. Here’s how they generally work: Consumers enroll in the program and link their debit or credit card to the program. The…
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CLOUD
A U.S. law enacted in 2018 designed to address how law enforcement can access electronic data stored in cloud services, even when that data is held on servers located outside of the United States. Because modern identity management systems frequently…
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CLR
The virtual machine component of Microsoft’s .NET framework, responsible for managing the execution of .NET programs. It provides a managed execution environment where code is compiled into an intermediate form and then executed with the help of the runtime, ensuring…
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CLS
An important user experience metric that’s part of Google’s Core Web Vitals (CWV). It measures the visual stability of a web page as it loads, focusing on unexpected layout shifts that can disrupt a user’s interaction with the page. Here’s…
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CLV
Also known as lifetime value (LTV), CLV or CLTV is a metric representing the total amount of money a customer is expected to spend on your business or your products throughout their relationship with your company. Customer Lifetime Value Equation…
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CMA
The UK’s primary regulatory body overseeing competition and consumer protection matters. In the context of marketing and sales, here’s what you need to know: Ensuring Fair Competition: The CMA prevents anti-competitive practices like price fixing, bid rigging, and the abuse…
