Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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CPO
The CPO is in an executive-level role and is responsible for a company’s overall product strategy, vision, and roadmap. They lead the product management team and work closely with other departments, such as engineering, marketing, and sales, to ensure successful…
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CPP
A specialized version of a product’s page in the Apple App Store that allows app developers and marketers to create multiple tailored landing experiences for different audience segments. Unlike the default product page, which serves as the standard storefront for…
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CPP
A key metric used in traditional advertising to evaluate the efficiency of media buys, particularly in television, radio, and out-of-home advertising. It represents the cost of reaching one rating point in a defined target audience. A rating point equals one…
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CPQ
A category of software solutions that enable businesses to quickly and accurately build tailored product or service offerings determine the right pricing and generate compelling quotes for prospects. For marketers and sales teams, CPQ tools streamline the traditionally slow and…
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CPRA
The California Public Records Act (PRA) provides for access to public records and other information.
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CPS
A commission structure used in affiliate marketing. In this model, the advertiser or merchant pays the affiliate a predetermined commission for each sale generated through the affiliate’s promotional efforts. The payment is made only when a customer makes a purchase,…
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CPT
A feature in WordPress that allows users to create unique types of content beyond the default post types (e.g., posts and pages). Custom post types are incredibly useful for adding diversity and flexibility to a website, enabling the creation of…
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CPT
A pricing mechanism implemented by Amazon to maintain competitive market prices across its marketplace. Understanding CPT is essential for sellers navigating Amazon’s complex ecosystem for success in the highly competitive e-commerce environment. How CPT Works At its core, CPT represents…
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CPU
The brain of a computer. It is the primary component of a computer’s hardware that is responsible for carrying out instructions of a computer program by performing the basic arithmetic, logic, controlling and input/output operations specified by the instructions. It’s…
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CPV
The average cost of displaying a video or an advertisement to a visitor.
