Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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CR
Also abbreviated as CVR, conversion rate is a key metric that measures the effectiveness of your marketing efforts in turning visitors or leads into actual customers. It is calculated by dividing the number of conversions (which can be sales, sign-ups,…
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CRA
An organization that collects, maintains, and distributes consumer credit information to businesses, lenders, insurers, and other entities that use it for creditworthiness assessments. In the United States, CRAs operate under the Fair Credit Reporting Act (FCRA) and must ensure consumer…
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CRC
The cost of keeping existing customers engaged and loyal. It includes expenses related to customer support, loyalty programs, customer success initiatives, and retention campaigns. Why is calculating CRC important? Identify cost-effective retention strategies: By understanding the cost of retaining customers,…
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CredSSP
A Windows security protocol that enables secure authentication for applications, notably Remote Desktop Protocol (RDP). It allows a client device to forward its credentials to a remote server in a protected manner. How CredSSP Works CredSSP functions as an authentication…
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CRISPR
A revolutionary gene-editing technology that allows precise modifications to DNA sequences within living organisms. It is derived from a natural defense mechanism found in bacteria, which use it to identify and cut viral DNA, thereby protecting themselves from infections. Scientists…
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CRL
A CRL is a critical component of the Public Key Infrastructure (PKI) system. It is a digitally signed list maintained by a Certificate Authority (CA) that contains the serial numbers of digital certificates revoked before their scheduled expiration date and…
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CRM
A technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: improve business relationships to grow your business. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.…
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CRO
A systematic process of increasing your conversion rate (CR) – the percentage of website visitors who take a desired action, be it filling out a form, becoming customers, or otherwise. The process involves understanding how users move through your site,…
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CRO
The CRO is an executive responsible for driving revenue growth across all company departments and channels. They oversee sales, marketing, and customer success teams and align their efforts to maximize revenue generation and achieve business goals. CRO Responsibilities include: Revenue…
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CRO
The CRO is a senior-level executive responsible for identifying, assessing, and mitigating potential risks affecting an organization’s operations, financial stability, and reputation. They play a crucial role in developing and implementing comprehensive risk management strategies. CRO responsibilities include: Risk Identification…
