Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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DB
A database is an organized collection of structured data stored electronically, typically in a computer system. It is designed to efficiently manage and manipulate large amounts of data. Databases are used in various applications and industries to store, retrieve, and manage information. Databases are organized into tables, which consist of rows and columns. Each row represents a record or an…
- Acronyms Beginning With D
dB
A unit used to express the ratio of two values of a power or root-power quantity, typically used in acoustics, electronics, and control theory. It is one-tenth of a Bel (B) and measures sound intensity relative to a reference level. In sound measurements, decibels can describe the power ratio between different audio sources or the intensity of a sound compared…
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DBMS
A software application that allows users to store, manage, manipulate, and retrieve data from a database. A DBMS provides a systematic way of creating, updating, and managing databases. It offers a set of tools and services to allow users to define the structure of a database, input data into it, organize the data, and retrieve it for various purposes. Some…
- Acronyms Beginning With D
DBoR
A term used to describe the primary or authoritative data source for a particular data element or entity within an organization. The DBoR is the trusted source for the most accurate, complete, and up-to-date information about a specific data domain. Key characteristics of a DBoR include: Single source of truth: The DBoR is the definitive source for a specific data…
- Acronyms Beginning With D
DCO
Also known as Dynamic Creative Optimization, DCO is a technology used in digital advertising to create personalized and relevant advertisements. It automates the process of producing multiple versions of an ad that are tailored to the viewer based on various data points such as demographics, browsing behavior, location, and purchase history. Here’s a breakdown of how DCO works and its…
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DCO
A technology where display advertising banners are dynamically tested and created – including the imagery, messaging, etc. to better target the user that sees it and the system its published on.
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DCR
A secure and controlled environment where sensitive data can be analyzed without compromising privacy and confidentiality. It facilitates data collaborations between different parties, such as organizations or researchers, while protecting the data. The concept of a data clean room originates from legal and regulatory compliance, particularly in the context of data privacy and data protection laws. It addresses the challenge…
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DCT
A mathematical operation that transforms a signal from the time domain to the frequency domain. In video compression, DCT transforms the video signal from the spatial domain to the frequency domain. This allows the video signal to be compressed more efficiently, as the signal’s frequency components are typically less important than the spatial components. DCT is a lossy compression technique,…
- Acronyms Beginning With D
DDA
A type of attribution model used in Google Ads that utilizes machine learning to analyze and assign conversion credit to various touchpoints throughout a customer’s journey. This model takes into account the actual contribution of each marketing touchpoint in driving conversions, based on historical data from your account. Unlike other attribution models, which rely on predefined rules to distribute conversion…
- Acronyms Beginning With D
DDA
Legislation designed to protect the rights of individuals with disabilities and ensure they have equal access to services, facilities, and opportunities. Originating in various countries, such as Australia and Switzerland, the DDA aims to prevent discrimination in areas like employment, education, and access to public services. In a digital context, it also addresses web accessibility, requiring that online content and…
