Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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ACA
A federal law in Canada aimed at creating a barrier-free Canada by improving accessibility for people with disabilities. Enacted in 2019, the ACA applies to areas under federal jurisdiction, including banking, telecommunications, transportation, and federal government services. The act seeks…
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ACH
A network used for electronically moving money and information between banks and credit unions in the United States. It’s managed by the National Automated Clearing House Association (NACHA) and enables various types of financial transactions, including: Direct Deposits: Payroll, government…
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ACID
A set of properties that guarantee the reliability and correctness of transactions in a database management system (DBMS), particularly in relational database management systems (RDBMS). The ACID properties ensure that the database remains in a consistent state even in the…
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ACK
A crucial concept in the context of TCP (Transmission Control Protocol). In TCP, ACK is a signal or message one computer sends to another to acknowledge that it has received a data segment. When data is transmitted over a network…
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ACL
A formal messaging standard developed to enable meaningful, structured communication between autonomous agents. Initially specified by the FIPA (Foundation for Intelligent Physical Agents), ACL enables software agents to exchange information, delegate tasks, and coordinate actions in a manner that is both machine-readable…
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ACoS
A key performance indicator (KPI) used in online advertising, particularly in the context of Amazon Sponsored Products and other e-commerce advertising platforms. It measures the ratio of advertising spend to the revenue generated from those ads. ACoS is calculated using…
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ACP
ACP (Agent Communication Protocol) The standardized methods and languages that autonomous agents use to exchange information, coordinate tasks, and trigger actions within multi-agent systems. In the context of modern marketing technology, ACP is foundational to agentic AI workflows, enabling AI-driven…
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ACSI
A national economic indicator that measures the satisfaction levels of customers with the quality of goods and services provided by U.S. companies across a variety of industries. The ACSI was established in 1994 and is updated quarterly with scores ranging…
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ACV
A key performance indicator (KPI) commonly used in subscription-based businesses or software-as-a-service (SaaS) companies. It represents the average annual revenue generated from a customer contract or subscription. ACV is calculated using the following formula: $\text{ACV} = \frac{\text{Total contract value}}{\text{Contract length…
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ACV
A metric used in e-commerce and retail to measure the average value of each shopping cart or customer order. It represents the average amount spent by customers during a single transaction. the terms Average Order Value (AOV) and ACV are…
