Acronyms

Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:

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  • DRM: Digital Rights Management

    DRM

    A set of technologies and methods used to protect and control digital content and intellectual property. DRM is primarily employed to restrict unauthorized copying, sharing, and distribution of digital content, such as eBooks, music, videos, and software. Here are the…

  • DROP: Discrete Reasoning Over the content of Paragraphs

    DROP

    A dataset introduced to facilitate and measure the performance of natural language processing models on a complex question-answering task. The key characteristic of DROP is that it requires the model to perform discrete operations like addition, counting, or sorting to…

  • DRR: Dollar Retention Rate

    DRR

    A metric used to measure the percentage of revenue retained from existing customers over a given period, typically a year. This is in contrast to the Customer Retention Rate (CRR), which measures the percentage of customers retained over the same…

  • DRTV: Direct Response Television

    DRTV

    A type of television advertising designed to elicit an immediate response from viewers, typically through a phone call, text message, or online purchase. DRTV ads usually have a clear call-to-action (CTA), such as Call now to order or Visit our…

  • DSA: Digital Signature Algorithm

    DSA

    A Federal Information Processing Standard (FIPS) for digital signatures, a public-key cryptosystem designed for digital signature generation and verification, provides authentication, integrity, and non-repudiation in digital communications and transactions. Features and capabilities include: Digital Signatures: Provides a method for authenticating…

  • DSA: Dynamic Search Ads

    DSA

    A type of Google Ads campaign that automatically generates ad headlines and targets based on your website’s content, rather than predefined keywords. Google uses its indexing technology to match user search queries to relevant landing pages, making DSAs ideal for…

  • DSVGO: Datenschutz-Grundverordnung

    DSGVO

    DSGVO is the German abbreviation for the General Data Protection Regulation (GDPR)—a comprehensive data protection law enforced across the European Union (EU) since May 25, 2018. While “GDPR” is the commonly used term internationally, DSGVO is the name used in…

  • DSL: Digital Subscriber Line

    DSL

    A broadband internet technology that delivers high-speed data transmission over standard copper telephone lines. Unlike older dial-up connections, DSL enables simultaneous voice and internet use without interference, thanks to frequency separation between data and voice signals. DSL service speeds can…

  • DSLR: Digital Single-Lens Reflex

    DSLR

    A type of digital camera that combines the mechanics of a single-lens reflex camera with a digital imaging sensor, as opposed to photographic film used in traditional SLR cameras. DSLRs are among the most popular types of cameras for professional…

  • DSO: Days Sales Outstanding

    DSO

    A financial metric that measures the average number of days it takes a company to collect payment after a sale has been made. It is a key indicator of a company’s cash flow efficiency and credit management practices. A lower…

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