Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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DRM
A set of technologies and methods used to protect and control digital content and intellectual property. DRM is primarily employed to restrict unauthorized copying, sharing, and distribution of digital content, such as eBooks, music, videos, and software. Here are the…
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DROP
A dataset introduced to facilitate and measure the performance of natural language processing models on a complex question-answering task. The key characteristic of DROP is that it requires the model to perform discrete operations like addition, counting, or sorting to…
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DRR
A metric used to measure the percentage of revenue retained from existing customers over a given period, typically a year. This is in contrast to the Customer Retention Rate (CRR), which measures the percentage of customers retained over the same…
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DRTV
A type of television advertising designed to elicit an immediate response from viewers, typically through a phone call, text message, or online purchase. DRTV ads usually have a clear call-to-action (CTA), such as Call now to order or Visit our…
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DSA
A Federal Information Processing Standard (FIPS) for digital signatures, a public-key cryptosystem designed for digital signature generation and verification, provides authentication, integrity, and non-repudiation in digital communications and transactions. Features and capabilities include: Digital Signatures: Provides a method for authenticating…
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DSA
A type of Google Ads campaign that automatically generates ad headlines and targets based on your website’s content, rather than predefined keywords. Google uses its indexing technology to match user search queries to relevant landing pages, making DSAs ideal for…
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DSGVO
DSGVO is the German abbreviation for the General Data Protection Regulation (GDPR)—a comprehensive data protection law enforced across the European Union (EU) since May 25, 2018. While “GDPR” is the commonly used term internationally, DSGVO is the name used in…
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DSL
A broadband internet technology that delivers high-speed data transmission over standard copper telephone lines. Unlike older dial-up connections, DSL enables simultaneous voice and internet use without interference, thanks to frequency separation between data and voice signals. DSL service speeds can…
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DSLR
A type of digital camera that combines the mechanics of a single-lens reflex camera with a digital imaging sensor, as opposed to photographic film used in traditional SLR cameras. DSLRs are among the most popular types of cameras for professional…
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DSO
A financial metric that measures the average number of days it takes a company to collect payment after a sale has been made. It is a key indicator of a company’s cash flow efficiency and credit management practices. A lower…









