Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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Acronyms Beginning With E
ECM
A suite of technologies used to capture, store, manage, and retrieve structured and unstructured content across an organization. Traditionally centered around a centralized repository, ECM systems focus on version control, security, compliance, and lifecycle governance for documents and records. ECM is widely used for document-heavy processes such as contracts, HR files, and regulatory forms. While effective for consolidating content, ECM…
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Acronyms Beginning With E
ECOA
A U.S. federal law that prohibits discrimination in credit transactions. Enforced by the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), ECOA ensures that lenders, creditors, and financial service providers do not deny or alter credit opportunities based on personal characteristics rather than financial qualifications. For marketers, especially those in financial services, lending, and fintech, ECOA is…
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ECPA
A metric used in digital advertising to measure the cost of each desired action that is taken by a user after clicking on an ad. An action could be a purchase, a form submission, a sign-up, or any other type of conversion that the advertiser has identified as a goal for their campaign. Similar to ECPC, ECPA takes into account…
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Acronyms Beginning With E
eCPC
A metric used in digital advertising to measure the cost of each click on an ad campaign. eCPC is designed to help advertisers understand the efficiency of their online advertising campaigns, particularly in contexts where they’re aiming for conversions beyond simple clicks, such as sales, sign-ups, or other specific actions. The term effective in eCPC refers to the fact that…
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Acronyms Beginning With R
ECPC
A Google Ads bidding strategy that allows advertisers to adjust their manual CPC (Cost Per Click) bids to increase the likelihood of conversions. Google’s algorithm analyzes various factors, such as user behavior and device type, to determine the likelihood of a click leading to a conversion. ECPC then automatically increases or decreases your manual CPC bids to maximize the chances…
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eCPM
A metric used in digital advertising to represent the average revenue earned per thousand ad impressions. It’s calculated by dividing the total revenue generated by the number of impressions (in thousands). eCPM helps publishers and advertisers understand the performance and effectiveness of their ad campaigns, as it accounts for factors such as fill rates and varying CPM rates across different…
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Acronyms Beginning With E
EDD
A more comprehensive and rigorous form of Customer Due Diligence (CDD) that financial institutions must apply to high-risk customers or transactions. EDD is part of the risk-based approach to Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations, which requires financial institutions to take additional measures to mitigate the increased risks associated with certain customers or activities. Financial institutions must…
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EDDM
A service offered by the United States Postal Service (USPS). EDDM is a cost-effective and targeted direct mail marketing method that allows businesses to reach potential customers in specific geographic areas without needing individual addresses for each recipient. Here’s how it works: Targeting Geographic Areas: With EDDM, businesses can choose specific neighborhoods, ZIP codes, or postal routes where they want…
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Acronyms Beginning With E
EdDSA
EdDSA has emerged as a powerful and increasingly popular method for creating digital signatures. Named after Harold Edwards for his work on a particular class of elliptic curves, EdDSA represents a significant advancement in public-key cryptography, offering a blend of high security, efficiency, and simplicity. To appreciate EdDSA, it’s crucial to understand the context of digital signatures. In our digital…
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EDGE
A mobile communication technology that provides faster data transfer rates compared to the original GSM and GPRS standards. EDGE is an important advancement in online technology as it allows for more efficient data transmission over cellular networks, enabling better browsing, multimedia streaming, and other online activities on mobile devices.
