Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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EMV
A metric used in public relations (PR) and marketing to quantify the value of media coverage and mentions that a brand or company receives through PR efforts. EMV assigns a monetary value to these mentions based on advertising rates. The calculation of Earned Media Value typically involves estimating how much it would cost to achieve the same level of exposure…
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Acronyms Beginning With E
eNPS
eNPS is an adaptation of the traditional Net Promoter Score (NPS) metric, explicitly designed to measure employee loyalty and satisfaction within an organization. Just as NPS gauges customer loyalty by asking about their likelihood to recommend a product or service, eNPS measures how likely employees are to recommend their workplace to others as a good workplace. At its core, eNPS…
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ENS
An interface within Salesforce Marketing Cloud where you can receive notifications for your own system when certain events occur in Marketing Cloud. You can be notified when customers request password resets, get order confirmations, log in using multi-factor authentication (MFA), and other events.
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Acronyms Beginning With E
Entre-commuting
Entre-commuting refers to individuals who utilize their daily commute time for entrepreneurial, freelance, or side business activities, often enabled by mobile technology, remote work tools, and flexible job structures. Origins and Usage The term plays on the idea that the traditional commute, once viewed as dead time, is now being repurposed for productive use. Entre-commuters may: Take client calls or…
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EOD
A platform that enables you to send large volumes of marketing communications or transactional emails, manages subscribers, and complies with email regulations.
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ePHI
Personal health information (PHI) created, transmitted, or stored in electronic form. ePHI includes any electronic version of PHI, such as electronic medical records, electronic health records, electronic communications between healthcare providers, and electronic health information exchange. ePHI is protected by the Health Insurance Portability and Accountability Act (HIPAA) in the United States. HIPAA sets standards for the security of ePHI…
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Acronyms Beginning With E
EPOS
A computerized system used by businesses to process sales transactions, manage inventory, and perform various other retail operations. EPOS systems typically include hardware and software components that work together to streamline sales processes and provide businesses with valuable data insights. Key components of an EPOS system include: Hardware: Touch screen display or computer monitor Cash drawer Receipt printer Barcode scanner…
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Acronyms Beginning With E
EPP
A predictive analytics technique used in sales and marketing to forecast and identify potential customers who are likely to purchase in the near future. It leverages historical data, customer behavior patterns, and predictive modeling algorithms to predict which individuals or companies are most likely to convert into paying customers. Key aspects of EPP include: Data Analysis: EPP analyzes large datasets…
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ePR
A proposed regulation by the European Union (EU) that aims to update and modernize the rules governing the protection of personal data in electronic communications. The ePR is intended to replace the existing ePrivacy Directive (also known as the “Cookie Law”) and harmonize the rules across the EU member states. The ePR focuses on the protection of personal data in…
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Acronyms Beginning With E
ePrivacy
ePrivacy refers to the protection of privacy in electronic communications. It’s a concept that has gained significant importance today, where vast amounts of personal data are transmitted and stored electronically. The primary goal of ePrivacy is to ensure that individuals have control over their personal information in the digital realm, particularly in areas such as online communications, marketing, and data…
