Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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Ads.txt
A text file used by website publishers to publicly declare which companies are authorized to sell their digital ad inventory. This technology is primarily used in the digital advertising ecosystem to combat ad fraud and ensure transparency in the programmatic…
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Adtech
Adtech, isn’t an acronym; it’s a portmanteau for advertising technology. Adtech refers to different types of analytics and digital tools used in advertising. Broadly, it encompasses all the technology (software and systems) used for delivering, controlling, and targeting online ads. This…
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ADX
A framework that integrates AI into digital transformation (DX) strategies, helping businesses enhance efficiency, scalability, and customer experience (CX). ADX leverages the power of AI to automate processes, generate data-driven insights, and provide personalized customer interactions. By combining AI capabilities…
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AdX
AdX, or Google Ad Exchange, is a real-time SSP and marketplace that enables publishers and advertisers to buy and sell advertising space through live auctions. It represents a key component of the digital advertising ecosystem, offering an advanced platform where…
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AE
A professional who manages the business relationships between a company and its clients. They play a crucial role in sales and marketing teams by managing client accounts efficiently. The responsibilities of an Account Executive can vary depending on the industry…
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AEO
A type of advertising campaign optimization that focuses on driving specific in-app events or actions within a mobile app. Instead of just optimizing for installs, AEO campaigns aim for user actions that indicate higher engagement and value, such as making…
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AEO
The strategic process of optimizing digital content so that it is surfaced as a direct answer in response to user queries on platforms powered by AI, voice assistants, and advanced search technologies. While traditional search engine optimization (SEO) focuses on…
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AES
A symmetric key encryption algorithm that was developed by the National Institute of Standards and Technology (NIST) to replace the aging and insecure Data Encryption Standard (DES). AES was first adopted as a standard in 2001 and has since become…
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AFC
The AFC stands for the American Football Conference, one of the two conferences that make up the National Football League (NFL) in the United States. The other conference is the National Football Conference (NFC). The AFC consists of 16 teams…
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AFL
The American Football League was a professional football league that operated from 1960 to 1969. It was established as a rival to the National Football League (NFL) and became known for its more dynamic and innovative approach to the game,…
