App Event Optimization

AEO is the acronym for App Event Optimization.

A type of advertising campaign optimization that focuses on driving specific in-app events or actions within a mobile app. Instead of just optimizing for installs, AEO campaigns aim for user actions that indicate higher engagement and value, such as making a purchase, completing a registration, or reaching a certain level in a game. Advertisers use AEO campaigns to attract users who are likelier to become active and valuable users within the app.

  • Abbreviation: AEO

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