Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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GA
This is the Google tool that helps marketers better understand their audience, reach, activity and metrics. See also: UA and GA4
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GA
A subset of evolutionary algorithms, which are inspired by natural selection. They are used to solve optimization problems by mimicking the biological evolution process. Here’s how they work: Population: Start…
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GA4
The latest version of Google Analytics (GA), designed to provide a more comprehensive understanding of user behavior across websites and apps. Unlike its predecessor, Universal Analytics, GA4 focuses on a…
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GaaP
A concept and approach to digital government service delivery. It involves the government providing a common set of tools, services, and infrastructure that can be used by multiple agencies and…
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GAID
A unique, user-resettable identifier provided by Google to track and measure user activity within mobile apps for Android devices. Its primary purpose is to facilitate targeted advertising while allowing users…
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GAM
A platform provided by Google for ad serving, ad management, and ad exchange. It is designed for web publishers and advertisers to create, manage, and optimize digital advertising campaigns across…
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GameFi
A sector that combines blockchain-based gaming with decentralized finance (DeFi) elements, allowing players to earn, trade, and invest in digital assets within gaming ecosystems. GameFi projects often use cryptocurrencies, non-fungible…
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GAN
A class of machine learning (ML) frameworks designed by Ian Goodfellow and his colleagues in 2014. GANs are composed of two neural networks, the generator and the discriminator, which are…
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Gb
In computing, a byte is a unit of digital information, typically 8 bits. Each bit can be either a 0 or a 1, and when grouped in sets of 8,…
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GBP
A free tool that allows businesses to manage their online presence across Google, including Search and Maps. Think of it as your business’s home on Google. It’s where you can:…
