Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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Acronyms Beginning With L
LTE-M
LTE-M (also called LTE Cat-M1 or Cat-M) is a cellular IoT technology. Think of it as NB-IoT‘s faster, more capable sibling. It’s designed for IoT devices that need more bandwidth or mobility than NB-IoT can provide while still maintaining good power efficiency. The key difference from NB-IoT is that LTE-M uses a wider bandwidth (1.4 MHz versus NB-IoT’s 180 kHz).…
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Acronyms Beginning With L
LTM
LTM, also known as Trailing Twelve Months (TTM), is a crucial financial metric that provides a rolling snapshot of a company’s performance over the most recent 12-month period. This dynamic measurement tool helps businesses and investors analyze current trends and performance by looking at the immediate past rather than relying on static fiscal year data. Unlike a fiscal year, which…
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Acronyms Beginning With L
LTR
Refers to the direction of text in a writing system or layout. In LTR scripts, the text is written from left to right, opposite the Right-to-Left (RTL) writing direction. Common LTR languages include Chinese (Mandarin), Dutch, English, French, German, Italian, Japanese, Portuguese, Russian, and Spanish.
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Acronyms Beginning With L
LTS
A testing framework provided by Salesforce that enables developers to write and execute JavaScript tests for Lightning components, Lightning web components, and other JavaScript-based customizations in the Salesforce platform. LTS bridges the gap between modern web development testing practices and Salesforce’s unique architecture by providing a standardized way to test client-side Lightning code. Core Functionality LTS integrates popular JavaScript testing…
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Acronyms Beginning With L
LUID
A persistent, household-level identifier used to group individuals and devices within the same physical residence. Developed by Experian, the LUID enables marketers to link disparate data points—such as devices, browsing behavior, offline transactions, and media exposure—back to a single living unit. This allows for more accurate targeting, measurement, and identity resolution without relying on personally identifiable information (PII) or third-party…
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Acronyms Beginning With L
LX
A holistic approach to managing your online presence for physical stores, offices, or any location-based business. It encompasses all the digital touchpoints a customer interacts with before, during, and after visiting a physical location. LX aims to create a seamless and consistent brand experience across all online channels, driving customer engagement and in-store traffic. Imagine searching for a nearby restaurant…
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Acronyms Beginning With M
M-Commerce
The buying and selling of goods and services through mobile devices, such as smartphones and tablets. It involves conducting various commercial activities, including online shopping, mobile banking, mobile payments, and mobile marketing, all performed using mobile technology and wireless networks. M-commerce (or Mcommerce) has gained significant momentum in recent years due to the widespread adoption of mobile devices and the…
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Acronyms Beginning With M
M&A
The consolidation of companies or assets through various forms of financial transactions. While the terms are often used interchangeably, they represent distinct concepts: Merger: Combining two companies into a single legal entity, typically to create synergies, expand market share, or reduce operational costs. In an actual merger, both companies cease to exist independently and form a new organization. Acquisition: The…
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Acronyms Beginning With M
M4A
M4A is a file extension for audio-only MPEG-4 files. It is a widely used audio compression and storage format, known for its high-quality sound and relatively small file sizes. M4A files are commonly used to store audio content, such as music tracks, podcasts, and audiobooks. M4A is part of the MPEG-4 multimedia standard developed by the Moving Picture Experts Group…
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Acronyms Beginning With M
MaaS
A comprehensive marketing solution provided by agencies, firms, consultants, or service providers to businesses on a subscription or retainer basis. This approach allows businesses to outsource various aspects of their marketing needs to an external agency, which then manages and executes marketing activities on behalf of the client. Here are some key characteristics of Marketing As a Service: Adaptability: MaaS…
