Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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ITI
A trade association representing the technology industry in the United States. ITI’s membership comprises leading technology companies involved in software, hardware, telecommunications, and digital services. ITI advocates for policies that promote innovation, economic growth, and global competitiveness in the technology…
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ITIL
A widely adopted framework for delivering effective IT services. It is a set of best practices that provides guidance on how to align IT services with the needs of businesses and customers. ITIL was first developed by the UK government’s…
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ITSM
A set of practices, policies, and procedures for managing the end-to-end delivery of IT services to customers or end-users. It focuses on aligning IT services with the business’s needs and delivering value to customers. Key aspects of ITSM include: Service…
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ITU
A specialized agency of the United Nations (UN) that is responsible for issues related to information and communication technologies (ICTs). The ITU is the oldest global international organization in the field of telecommunications and has been operating since 1865. The…
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ITU-D
One of the three sectors of the International Telecommunication Union (ITU), along with ITU-T (Telecommunication Standardization Sector) and ITU-R (Radiocommunication Sector). ITU-D promotes and facilitates information and communication technologies (ICTs) for socio-economic development, particularly in developing countries. This sector works…
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ITU-R
One of the three sectors of the International Telecommunication Union (ITU), with the other two being ITU-T (Telecommunication Standardization Sector) and ITU-D (Telecommunication Development Sector). ITU-R is primarily responsible for managing global radio-frequency spectrum and satellite orbits. This sector focuses…
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ITU-T
A specialized agency of the United Nations (UN) that focuses on standardizing telecommunications and information and communication technologies (ICT). It is one of the three sectors of the International Telecommunication Union (ITU), with the other two being ITU-R (Radiocommunication) and…
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IVA
A software-based solution that uses artificial intelligence (AI) technologies, including natural language processing (NLP) and machine learning (ML), to interact with users and provide automated assistance or information. IVAs are designed to simulate human-like conversations and understand user queries in…
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IVR
A technology that enables interaction between a caller and a computer via the telephone. Callers can interact with IVR systems by pressing numbers on a telephone keypad or by speaking simple commands to answer the computer’s voice prompts. Common uses…
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IVT
IVT stands for Invalid Traffic in the context of digital advertising. It refers to any clicks or impressions that may artificially inflate an advertiser’s costs or a publisher’s earnings, and it’s not limited to intentional malicious or fraudulent activity. IVT…









