Acronyms
Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:
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KML
KML, which stands for Keyhole Markup Language, is a file format that displays geographic data in an Earth browser, such as Google Earth, Google Maps, and Google Maps for mobile. KML was originally named Keyhole Earth Viewer and was developed…
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KOL
A trusted expert or authority in a specific industry or niche who holds the power to influence opinions, behaviors, or purchasing decisions. Unlike mainstream influencers who rely on broad appeal, KOLs are valued for their credibility, domain expertise, and deep…
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KPI
A measurable value demonstrates how effectively a company achieves key business objectives. Organizations use KPIs to evaluate their success at reaching targets. KPIs are crucial for measuring the performance of strategies and campaigns. They help understand how effectively the team…
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KYC
Also Know Your Client, KYC is a set of standards and procedures used by financial institutions and other regulated entities to verify the identity of their clients and assess the potential risks of doing business with them. The primary purpose…
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L2RM
A business strategy that aims to optimize the entire sales and marketing process, from lead generation to revenue generation. L2RM is focused on aligning the sales and marketing teams around common goals and metrics, and creating a seamless and integrated…
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LAARC
A framework used in customer service and communication to guide effective conversations with customers. Here’s a breakdown of each step: Listen: The first step is to listen actively and attentively to the customer. This involves paying attention to what they…
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LACS
A United States Postal Service (USPS) database that provides updated address information when a rural-style or outdated address has been converted to a city-style or standardized format. It is primarily used in support of emergency 911 services and USPS delivery…
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LACSLink
A secure USPS database and matching system that updates mailing addresses that have been changed due to 911 emergency system implementations, most often when rural route or P.O. Box addresses are converted to standardized street addresses for enhanced emergency response…
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LAER
A structured framework that helps sales professionals effectively manage objections and build stronger relationships with prospects. Developed initially by Carew International, the LAER model provides a repeatable process for responding to customer concerns in a way that fosters trust, understanding,…
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LAIR
A communication framework in sales and customer services where the representative: Listen: This refers to actively and attentively listening to the customer’s concern or issue, giving them your full attention, and not interrupting them while they are speaking. Acknowledge: This…
