Acronyms

Sales, Marketing, and Technology Acronyms and Abbreviations. Jump to acronyms beginning with the number or letter:

0 1 2 3 4 5 6 7 8 9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
  • KML: Keyhold Markup Language

    KML

    KML, which stands for Keyhole Markup Language, is a file format that displays geographic data in an Earth browser, such as Google Earth, Google Maps, and Google Maps for mobile. KML was originally named Keyhole Earth Viewer and was developed…

  • KOL: Key Opinion Leader

    KOL

    A trusted expert or authority in a specific industry or niche who holds the power to influence opinions, behaviors, or purchasing decisions. Unlike mainstream influencers who rely on broad appeal, KOLs are valued for their credibility, domain expertise, and deep…

  • KPI: Key Performance Indicators

    KPI

    A measurable value demonstrates how effectively a company achieves key business objectives. Organizations use KPIs to evaluate their success at reaching targets. KPIs are crucial for measuring the performance of strategies and campaigns. They help understand how effectively the team…

  • KYC: Know Your Customer or Know Your Client

    KYC

    Also Know Your Client, KYC is a set of standards and procedures used by financial institutions and other regulated entities to verify the identity of their clients and assess the potential risks of doing business with them. The primary purpose…

  • L2RM

    A business strategy that aims to optimize the entire sales and marketing process, from lead generation to revenue generation. L2RM is focused on aligning the sales and marketing teams around common goals and metrics, and creating a seamless and integrated…

  • laarc listen acknowledge assess respond confirm

    LAARC

    A framework used in customer service and communication to guide effective conversations with customers. Here’s a breakdown of each step: Listen: The first step is to listen actively and attentively to the customer. This involves paying attention to what they…

  • LACS: Locatable Address Conversion System

    LACS

    A United States Postal Service (USPS) database that provides updated address information when a rural-style or outdated address has been converted to a city-style or standardized format. It is primarily used in support of emergency 911 services and USPS delivery…

  • LACSLink: Locatable Address Conversion System Link

    LACSLink

    A secure USPS database and matching system that updates mailing addresses that have been changed due to 911 emergency system implementations, most often when rural route or P.O. Box addresses are converted to standardized street addresses for enhanced emergency response…

  • LAER: Listen, Acknowledge, Explore, Respond

    LAER

    A structured framework that helps sales professionals effectively manage objections and build stronger relationships with prospects. Developed initially by Carew International, the LAER model provides a repeatable process for responding to customer concerns in a way that fosters trust, understanding,…

  • LAIR

    A communication framework in sales and customer services where the representative: Listen: This refers to actively and attentively listening to the customer’s concern or issue, giving them your full attention, and not interrupting them while they are speaking. Acknowledge: This…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership