Advertising Technology
Advertising technology (AdTech) encompasses the tools, platforms, and strategies businesses use to effectively deliver paid and display advertising to their target audiences. AdTech solutions help companies optimize ad campaigns, track performance, and maximize ROI across various digital channels. Key subtopics within AdTech include programmatic advertising, real-time bidding, ad serving, targeting, and measurement. Whether you’re a small business owner or a marketing executive at a large corporation, staying informed about the latest AdTech trends and best practices is crucial for success in today’s digital landscape. Explore the articles below to learn more about how AdTech can help you reach your advertising goals.
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Google Ads: How to Automatically Sync Your Spam IP Address Blocklist
My team recently took over our Google Ads account with some assistance from my good friend Aaron Douglas. There were a lot of issues with the account, a combination of insufficient attention from our agency and inflexibility on our company's…
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The Screen Is the Easy Part
Every digital signage project starts the same way: someone gets excited about screen resolution, mounting brackets, and whether to go with an all-in-one display or a separate media player. Procurement debates NITs and viewing angles for weeks. Then the network…
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The End of the Billboard Spreadsheet: How Onescreen’s AI is Dragging OOH Out of the Dark Ages
For CMOs and media planning teams, the digital advertising landscape has spoiled modern marketing. If you want to launch a highly targeted digital campaign, you can log into a programmatic dashboard, select your specific audience parameters, and see your strategy…
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Truvid: Turn Your Site’s Traffic Into Video Ad Revenue
Video is where audiences and advertising budgets keep moving, but for most publishers it remains the hardest format to crack. Producing original video is expensive, licensing it is complicated, and a poorly implemented player can drag down the page performance…
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The Conversion Signal Gap in Dental Marketing: How to Optimize for Qualified Patients, Not Form Fills
Modern advertising platforms are exceptionally good at finding more of whatever marketers define as a conversion. That creates a problem for dental practices. A prospective patient clicks an ad, completes a form, and triggers a conversion event. Google or Meta…
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Why Native Ads Continue to Outperform Traditional Display Advertising
Digital advertising is becoming more competitive, more automated, and more expensive. At the same time, internet users are getting better at recognizing and ignoring promotional content. Traditional banner advertising, which once formed the foundation of online media buying, now struggles…
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How Does Deep Learning Solve the Lost Conversion Problem in E-Commerce Performance Marketing?
TL;DR: This article explains how deep learning algorithms identify high-intent consumers to recover lost e-commerce conversions. It reveals how next-generation performance advertising overcomes the limitations of traditional machine learning. Readers will learn the exact steps to integrate deep learning into…
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What Marketers Can Learn from the Growing Popularity of Ad Blockers
It’s not long ago that online advertising followed a fairly simple formula. Brands bought ad space, websites displayed banners, and users accepted that seeing a few ads was simply the price of accessing free content. But today, that relationship has…
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How Smart Brands Are Rethinking Advertising in 2026
Advertising in 2026 looks very different from the attention-grabbing tactics that dominated previous years, where consumers split their time across streaming platforms, social media, retail media networks (RMNs), podcasts, connected TV (CTV), search and e-commerce. As a result, your brand…
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Top 7 Questions to Ask Before Hiring an Internet Marketing Agency
Deciding to hand over the digital growth of your business to an outsourcing agency is a great achievement for any business. From first-time digital marketing investment to choosing a replacement provider that failed to properly keep your online visibility, brand…
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Why Omnichannel Marketing Approach Is Better Than Anything Else in the Digital Age
Three marketing professionals sit around the table. The one in Chicago spends the day improving her Google Ad quality score. The one in London finishes a LinkedIn campaign and starts writing a script for the direct mail campaign. And the…
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How Bookipi Took a Small Business Brand to the World Cup Stage
The FIFA World Cup creates something incredibly difficult for marketers to buy: millions of people paying attention to the same thing at the same time. That kind of concentrated attention is rare, and it presents an opportunity far beyond traditional…
