Apple’s June 2020 announcement that the IDFA would be an opt-in feature for consumers by September’s iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best thing. It’s now been over two months, and we’re still scratching our heads. With the recent much-needed postponement until 2021, we as an industry need to use this time effectively to find a new gold standard for
Unemployment fell to 8.4 percent in August, as America slowly recovers from the pandemic peak. But employees, specifically sales and marketing professionals, are returning to a much different landscape. And it’s unlike anything we’ve ever seen before. When I joined Salesforce in 2009, we were on the heels of the Great Recession. Our mentality as marketers was directly influenced by the economic belt-tightening that had just occurred across the globe. These were lean times. But
At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others. Given the magnitude of this change, I thought it would be helpful to create a
It seems every week, I’m seeing or learning another acronym. I’m going to keep an active list of them here! Feel free to jump via alphabet for the sales acronym, marketing acronym, or sales and marketing technology acronym you’re seeking: Sales & Marketing Acronyms and Abbreviations (A) ABC – Always Be Closing: This is the first of the sales acronyms you should learn as a young sales rep! It’s pretty much the way it works.
For a marketer, paid ads have always been a reliable source of customer acquisition. While the way companies use paid advertising can vary — some use ads for retargeting, some for brand awareness, and some for acquisition itself — every one of us has to get involved in it in some way. And, because of banner blindness/ad blindness, it’s not easy to capture the attention of the users with display ads and then get them
COVID-19 has fundamentally changed the world of marketing. Amidst social distancing restrictions, the seasonal norms of consumer behavior were reconstructed in an instant. As a result, over two-thirds of brands reported reductions in revenue. Yet, even during the disruptions to the norm, the average American was still exposed to as many as 10,000 advertisements per day, while many brands evolved their offering around the new normal and looked to maintain Share of Voice equal to