Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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2024 Black Friday Trends: 6 Takeaways for Retailers and Online Stores
Black Friday is one of the year's most highly anticipated shopping events, marking the start of the holiday shopping season. Traditionally held on the day following Thanksgiving in the United States, Black Friday falls on the fourth Friday in November.…
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Virbela: Elevate Remote Work, Learning, and Events in a 3D Virtual World
As remote work, online education, and virtual events continue to reshape our world, organizations seek platforms replicating the connection and community of in-person interactions. Traditional video and chat platforms often fall short, lacking the immersive qualities that inspire creativity, collaboration,…
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Blend Media: Power Your Immersive Projects with Premium 360° Stock Video Content
Creating immersive experiences that truly captivate audiences has become essential across industries—from education and tourism to healthcare and marketing. Yet, sourcing high-quality 360° and XR content remains one of the biggest challenges for organizations venturing into virtual or augmented reality…
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Viva Engage: Enhancing Internal Communication and Collaboration for Microsoft 365 Users
In today’s fast-paced, hybrid work environment, companies need a reliable way to ensure employees stay connected, informed, and engaged. A unified communication and collaboration platform is essential for teams working across different locations and time zones. This is where Microsoft…
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Promote your Brand at Conferences with a Custom Laptop Skin
Standing out is crucial for business and personal branding; first impressions matter more than ever. For professionals like outbound sales reps, public speakers, and DJs —who often work in front of audiences—a unique and eye-catching laptop skin can be an…
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Human-Centric B2B Outreach: 7 Techniques for Meaningful Engagement and Lead Generation
It's not often that I write about non-technical subjects. This topic, though, continues to rear its ugly head with the onslaught of automated, shallow pitches that I receive via LinkedIn and email. Throughout the years, I've worked with some amazing…
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Crayo: Create Viral-Ready Video Clips in Seconds Using AI
Video content creators face the challenge of consistently producing engaging short-form content that stands out on platforms like TikTok , Instagram , and YouTube Shorts . Traditional video editing can be time-consuming, with manual clipping, subtitle generation, and optimizing videos…
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KrispCall: Elevate Your Sales Engagement with Advanced Telephony Capabilities Inside Your CRM
Seamless and effective communication is critical for establishing trust and fostering customer relationships. However, many companies struggle with managing multiple communication channels, maintaining detailed call logs, and staying on top of conversations across different time zones. The need for a…
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Retail Identity Graphs: Identity Management Is The Foundation of Accurate Customer Insights and Predictive AI
Retailers today face an evolving landscape where personalized customer experiences are expected across all touchpoints. With customers engaging across a myriad of channels, creating and maintaining a unified view of each individual is a significant challenge. This is where an…
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Appy Pie App Builder: User-Friendly, No-Code App Building Platform
Creating mobile applications used to mean hiring expensive developers or learning complex programming languages, which took valuable time and resources. Today, individuals and businesses need quicker solutions to adapt to digital demands. Enter Appy Pie App Builder —an innovative, no-code…
