Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Customer Data Platforms
BlueConic: Transform Customer Data Into Growth-Driving Action
Marketing teams today face a growing challenge: disconnected customer data, fragmented experiences, and increased pressure to deliver results quickly. Consumers expect personalized, privacy-respecting interactions across every touchpoint. But legacy systems still hold back most brands, relying on third-party (3P) data, and IT bottlenecks. BlueConic BlueConic is a Customer Data Operating System (CDOS) that is purpose-built for growth teams and modern…
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Content Marketing
The Impact of Gender on Color: Do Men and Women Prefer Different Colors?
Color plays a crucial role in marketing and branding, with the power to evoke emotions, shape perceptions, and influence consumer behavior. While individual experiences and cultural context are important, research has consistently shown that gender can significantly impact color preferences and associations. Table of ContentsGender Differences in Color PreferencesBlue Reigns SupremeThe Purple DivideOther Notable PreferencesPerceptions of Cheap ColorsGender Differences in…
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Content Marketing
FADEL IPM Suite: Power Smarter IP Licensing For Your Enterprise with AI-Driven Precision
Managing rights, royalties, and brand compliance across global content, merchandise, and publishing deals has never been more complex—or more critical. With rising IP infringement risks, disjointed data silos, and increasing audit demands, organizations are under pressure to modernize their approach to licensing. Relying on spreadsheets and manual workflows isn’t just inefficient—it puts your entire IP strategy at risk. FADEL IPM…
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Content Marketing
Your Keyword Research Must Answer These Questions
Keyword research remains a cornerstone of successful SEO and content strategies. However, as Google’s algorithms have become more sophisticated, particularly with the introduction of helpful content updates, the approach to keyword research has shifted. Today, it’s not just about finding high-volume search terms; it’s about understanding user intent and providing valuable, question-answering content. Let’s explore the essential questions your keyword…
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Sales Enablement, Automation, and Performance
SalesRabbit: The Ultimate All-In-One Platform for Streamlining Your Field Sales Process
Field sales, also known as outside sales, is a dynamic and essential component of many businesses’ revenue generation strategies. It involves sales representatives venturing out of the office to meet potential customers, whether at their homes, businesses, or other locations. This personal approach allows building solid relationships, demonstrating products in real-world settings, and directly addressing customer needs. Field service technology…
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Marketing Tools
Design Thinking: Applying Rose, Bud, Thorn Activities to Marketing
I once worked with enterprise consultants from Salesforce and a large client to see how we could improve strategy sessions for their customers. One gap in our industry right now is that companies often have the budget, resources, and sometimes tools but often lack the strategy to kick off an appropriate execution plan. Rose Bud Thorn One application they take…
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Artificial Intelligence
Marketing: Generating Value with AI
AI is transforming the way brands approach and execute marketing activities. Starting with the creative process, which can be democratized to allow consumers to produce their own personalized collateral: for example, at this year’s French Open, fans could pick a past memory of Rafael Nadal, and type a text prompt in a simple generative AI interface to generate a poster…