Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
From AI to Events: Key Insights for Marketing to Technical Audiences in 2024
The marketing landscape for engineers and technical professionals continues evolving rapidly, with digital channels increasingly playing a central role. The 2024 State of Marketing to Engineers Report, offers valuable insights for marketers looking to reach this specialized audience effectively. Online Research Dominates the Buying Process One of the most striking findings is that technical buyers now spend an average of…
- Sales and Marketing Training
From Science Fiction to Reality: How Close Are We to Minority Report-Style AR and VR Interactions?
The film Minority Report was released in 2002 with a story set in the year 2054. The movie’s futuristic depiction of technology captivated audiences, particularly its gesture-controlled computer interfaces. Now, over two decades since the film’s release, we find ourselves asking: how close are we to achieving that level of immersive, intuitive interaction in augmented reality (AR) and virtual reality…
- Content Marketing
Box: Intelligent Content Management and Collaboration in the Cloud
Organizations face significant challenges in managing, securing, and collaborating on content. Traditional systems often fall short, leading to inefficiencies, security risks, and missed opportunities. Companies need a solution that can streamline workflows, enhance productivity, and ensure data protection—all while enabling seamless collaboration across teams and locations. Box Over 100,000 businesses, including 68% of the Fortune 500, use Box for content…
- Sales and Marketing Training
Why Marketing Momentum Matters (Especially If You’re Sales-Driven)
As a Fractional CMO, I get to work with a wide range of companies—some with massive brand strategies unfolding over years, and others who are just a few weeks into a campaign and already asking, Why isn’t the phone ringing? That contrast isn’t surprising. What’s always surprising, though, is how many companies still expect instant results from marketing, as if…
- Artificial Intelligence
Guru: Where Generative AI Meets Your Organization’s Collective Knowledge
As the CMO of a retail AI-driven predictions platform, I can’t even begin to share how much documentation we’ve accumulated across the organization over the last few years. Not a day goes by when I discuss a content-related challenge with the leadership. I’m pointed to many internal documents and presentations with all the information I need… but searching for those…
- E-commerce and Retail
The Power of Customer Loyalty Programs: Driving Retention and Boosting Profits
Customer loyalty has emerged as a business lifeline in an economic landscape characterized by uncertainty and fierce competition. Too often, during periods of prosperity, companies become enamored with chasing new customers, neglecting the valuable relationships they’ve already cultivated. Yet, when economic headwinds arise, loyal customers provide the bedrock of stability and the potential for future growth. These steadfast patrons nurtured…
- Content Marketing
What Are The 12 Brand Archetypes? Which One Are You?
We all want a loyal following. We’re constantly looking for that magical marketing plan to connect us to our audience and make our product an irreplaceable part of their lives. What we don’t often realize is that connections are relationships. No one will be interested in you if you aren’t clear about who you are. You must understand who your…
- E-commerce and Retail
17 Ways to Increase Your E-commerce Conversion Rate
Conversion rate is a critical metric for any business with an online presence. It measures the percentage of visitors who take a desired action on your website, such as purchasing, signing up for a newsletter, or filling out a contact form. In this article, we’ll explore the concept of conversion rates specific to your online store, how to calculate and…
- Customer Data Platforms
Overwhelmed By Digital Data Management? Here’s How Retailers Can Build Better Experiences For Consumers
Let’s face it: digital data is daunting, and many organizations will repeatedly hear the phrase, “We didn’t tag for that” while trying to build better experiences for consumers. In the retail sector, digital data is the most important and valuable dataset to solve for. With so many confusing topics out there around things like a “cookieless future,” it can be…
- E-commerce and Retail
Could an Automated POS Improve The Checkout Process? 7 Features For Customer Satisfaction
As we enter a competitive retail world, the little changes often make the biggest difference. While many brands focus on capturing consumer attention as they enter the store, they often forget about the most important step of the buyer journey: the checkout process. Automating the checkout process is essential as your business grows. With the right POS system at hand,…
