Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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X: List of Keyboard Shortcuts and Mobile App Gestures
When I first began programming about twenty years ago, I had a colleague who was an advanced architect and genius developer. Each time I reached over with my right hand, he would mumble something about being mouse disabled . His…
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AIOSEO: Improve Your WordPress Site’s Search Rankings with this User-Friendly and Powerful SEO Plugin
Achieving top search engine rankings is a crucial yet challenging goal for website owners, marketers, and business owners. SEO , or search engine optimization, is more critical than ever for standing out in search results, attracting organic traffic, and driving…
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ADX: Navigating the Build vs. Buy Decision Amid AI-Integrated Digital Transformation
Businesses are confronting a pivotal moment in tech evolution. Artificial intelligence ( AI ), both predictive and generative, fundamentally transforms the SaaS industry. The choice between building custom software and buying off-the-shelf solutions isn’t new. Still, now, it’s interwoven with…
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Path Social: Boost Your Instagram Following with AI-Targeted Organic Growth
Are you tired of seeing your Instagram follower count stagnate? With ever-increasing competition on social media, gaining real, engaged followers is challenging. Whether you’re a brand, influencer, or content creator, growing your Instagram audience is crucial for building credibility and…
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Unlocking the Power of Social Media Psychology for Sales and Marketing Professionals
Social media has become a powerful force in shaping consumer behavior, offering unprecedented opportunities for sales, marketing, and business professionals to engage prospects and customers. But beyond simply sharing content, social media platforms tap into deep-seated psychological triggers that influence…
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50+ Questions You Should Ask About A Vendor’s API Before Selecting A Platform
A good friend and mentor wrote to me with a question, and I'd like to use my responses for this post. His questions focused more on one industry (Email), so I've generalized my responses. He asked what questions a company…
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VistaCreate: Design Your Graphic and Animation Designs Effortlessly
Creating captivating content is essential for businesses and individuals alike. Crafting visually appealing social media, print, or web designs can be time-consuming and complex. VistaCreate simplifies this process, offering a versatile platform that makes professional design accessible to everyone, regardless…
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Crunchbase for Salesforce: Identify, Import, and Synchronize B2B Prospect Data
Sales teams today face increasing pressure to close deals faster while working with limited resources. This challenge often means finding innovative solutions that streamline workflows and eliminate manual tasks. Enter Crunchbase's new Salesforce integration, designed to simplify identifying and managing…
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Vuelio: Amplify Your Brand and Optimize Communications with Powerful Media and Political Public Relations Tools
Navigating the complex media and political landscape can be daunting for today's PR and communications professionals. You need to identify key influencers, monitor brand impact, engage effectively, and validate your strategy—all while adapting to a rapidly changing media environment. However,…
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WordPress: Eliminate replytocom Comment Spam And Search Console Issues Using .htaccess
Many inherent legacy issues with WordPress open the door to bad actors. It's an amazing CMS , but I wish the core team would focus on correcting issues plaguing WordPress for over a decade. One such issue that continues to…
