Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Lumavate: A Product Experience Management Platform for Exceptional Product Experiences
Product manufacturers face significant challenges when managing vast amounts of product data and delivering exceptional digital experiences to their customers. Scattered spreadsheets, disconnected systems, and reliance on IT resources often hinder productivity and lead to inconsistent product information across various touchpoints. This results in a disconnected customer experience and makes it difficult for manufacturers to showcase their products effectively and…
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Advertising Technology
Metadata.io: Automate Your B2B Pipeline Generation for ABM
B2B marketers constantly battle to drive quality leads and revenue while managing an ever-growing list of tasks and campaigns across multiple channels. The challenges can quickly become overwhelming, leading to burnout, human error, and suboptimal performance. Metadata.io Metadata.io is an innovative AI-powered marketing automation platform designed to streamline your workflows and maximize your marketing impact. With Metadata.io, you can bid…
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Social Media & Influencer Marketing
Why A Social Media Hire Is Not Entry-Level
Social media has become an indispensable tool for businesses to connect with their audience, build brand awareness, and drive growth. However, managing social media effectively requires more than just posting content regularly. It demands a deep understanding of each platform’s unique characteristics, algorithms, and best practices. I’ve seen a dramatic increase in companies that have abandoned a robust social media…
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Advertising Technology
Take Advantage of Advertising Sign-Up Credits Over $3,000 To Bootstrap and Go-To-Market
Bootstrapping refers to starting and growing a business with little or no external funding. Entrepreneurs who bootstrap rely on their own personal savings, revenue generated by the business, or small loans from family and friends. This approach allows them to maintain more control over their company, but it also means they have to be resourceful and manage their finances carefully.…
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Social Media & Influencer Marketing
Tagembed: Curate Your Social Media and Review Feeds And Publish Them On Your Website with Ease
Businesses and brands constantly seek ways to enhance their online presence and effectively engage with their target audience. Social media platforms have become essential to this endeavor, offering a direct channel for interaction, content sharing, and brand promotion. However, managing and curating content across multiple social media channels can be complex, often requiring significant time and resources. Tagembed Tagembed, a…
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Marketing Tools
Income Change Calculator: How I Learned to Code
Over 25 years ago, I shifted my career from an industrial electrician to an analyst. While I had already accumulated a ton of networking and PC experience and had to periodically program PLCs, I didn’t have any experience with modern development languages. Modern programming languages utilize new paradigms like object-oriented, procedural, or functional programming. They use text-based syntax with keywords,…
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Analytics & Testing
Google Analytics: Dynamically Appending UTM Query Strings to Outgoing Links
Adding UTM query string parameters to outgoing URLs can provide valuable insights when tracking marketing campaigns and referral traffic sources. However, relying on content authors to manually add these parameters is error-prone and often incomplete. A better approach is to dynamically append UTM parameters to external links using JavaScript after loading the page. jQuery: Append UTM Campaign Querystrings Here’s a…
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Social Media & Influencer Marketing
Mastering X’s Algorithm: A Guide for Brands to Drive Awareness, Followers, and Conversions in 2024
Understanding and leveraging the algorithms that power platforms like X (formerly Twitter) is crucial for brands looking to maximize their online presence. X’s recommendation algorithm curates the content users see on their For You timeline, making it a powerful tool for brands to reach their target audience. This article will dive into X’s open-sourced algorithm, exploring its inner workings and…
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E-commerce and Retail
Dropgenius: Launch Profitable Dropshipping Stores on Shopify in Seconds with AI
E-commerce enthusiasts face numerous challenges when launching and scaling their online stores. From identifying trending products to creating compelling store designs and descriptions, the path to success can be daunting. Many aspiring dropshippers struggle to stand out in a crowded market and effectively reach their target audience. Dropgenius Dropgenius is an AI-powered platform that empowers entrepreneurs to launch profitable dropshipping…
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Content Marketing
WordPress: PostPost Plugin To Append Content After Every Post (Or Append By Category)
The PostPost Plugin provides a powerful way to append dynamic content, such as Calls-to-Action (CTAs), to your blog posts based on categories or universally across your site. This is particularly useful for marketers and content managers who want to: Target specific categories with tailored CTAs. Update content dynamically across the entire site with minimal effort. Here’s how you can leverage…
