Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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E-commerce and Retail
How to Improve Mobile Conversion Rates With Digital Wallets
Mobile conversion rates represent the percentage of people who opted to use your mobile app or mobile-optimized website out of the total number of people offered. This number will tell you how good your mobile campaign is and, with attention to detail, what needs to be improved. Many otherwise e-commerce retailers see their profits plummet regarding mobile users. Shopping cart abandonment rates are ridiculously…
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Mobile Marketing, Messaging, and Apps
Mobile-First Design: You’re Still Losing Too Many Opportunities Focusing on Desktop
Smartphones have become ubiquitous, yet the mobile-first design is secondary to many companies attempting to engage and retain customers. With most internet users now accessing websites via mobile devices, companies must prioritize mobile optimization to remain competitive and provide seamless user experiences. This article delves into the concept of mobile-first design, discusses Google’s requirements for mobile-optimized websites, and highlights the…
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Sales Enablement, Automation, and Performance
Visitor Queue: Identify the Anonymous B2B Companies Visiting Your Site
Businesses constantly seek ways to maximize their online presence and convert website visitors into valuable leads. However, with an average of 98% of website visitors leaving without making contact, companies are left wondering who these potential customers are and how to engage with them effectively. Visitor Queue can help increase revenue by 10-20% through personalization and visitor identification. Visitor Queue…
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Paid and Organic Search Marketing
How to Ensure (And Verify) That Your Content Is Indexed on Google
Getting your content indexed on Google is crucial for SEO and driving organic traffic to your website. Google discovers and indexes URLs through a combination of methods, including following links, processing sitemaps, and recognizing external links. In this article, we’ll explore these methods in detail and discuss how you can expedite the crawling and indexing process. How Google Discovers URLs…
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E-commerce and Retail
Memorial Day: Tips For Retailers Who Will Celebrate Freedom By Honoring Our Fallen
Memorial Day, observed annually on the last Monday of May in the United States, is a day of remembrance and gratitude for the brave men and women who sacrificed their lives in service to their country. While often confused with Veterans Day, which honors all military veterans, Memorial Day specifically pays tribute to those who died while serving in the…
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Sales Enablement, Automation, and Performance
Closely: Empowering B2B Sales with Streamlined LinkedIn Outreach and Analytics
B2B sales teams face numerous challenges when prospecting and engaging potential clients. Managing outreach across multiple channels, tracking analytics, and streamlining team efforts can be time-consuming and inefficient. This is where Closely steps in to revolutionize the way businesses approach B2B prospecting. Closely Closely is an all-in-one sales automation platform that empowers sales teams to excel across key business channels…
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Customer Data Platforms
Top 8 Loyalty Program Ideas You Need to Try in 2024
Is investing in customer loyalty still a good idea? Sure, if you know which strings to pull. Find out which strategies work in 2024 – get inspired with our list of the most creative and innovative loyalty program ideas. What is Customer Loyalty? Customer loyalty refers to the ongoing, positive relationship between a customer and a brand, characterized by repeated…
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Customer Data Platforms
Unlocking the Power of ERP Integration in Your MarTech Stack
Organizations constantly seek ways to streamline processes, improve efficiency, and gain a competitive edge. One of the most effective ways to achieve these goals is by integrating Enterprise Resource Planning (ERP) software into your Marketing Technology (MarTech) stack. Enterprise Resource Planning software is a comprehensive business management solution that combines various functions, such as finance, accounting, supply chain, manufacturing, human…
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Social Media & Influencer Marketing
X Marketing Strategies in 2024
With the advent of social media, businesses were forced to adapt their marketing strategies to stay ahead of the curve and effectively reach their target audiences. X (formerly Twitter) continues to evolve as a powerful platform for businesses to build brand awareness, engage with customers, and drive growth. With its unique features and vast user base, X offers numerous opportunities…
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Advertising Technology
Cutting Through the Ad Clutter: Permissioned Data is the Goldmine for Reaching Gen Z
In this digital age, the marketing landscape is a battlefield. Brands constantly bombard consumers with ads on any platform they are active on, leading to a phenomenon known as digital overload. Gen Z, the first generation to grow up entirely in the digital age, is particularly resistant to traditional advertising. Permissioned Data Permissioned data is, by definition, personal information that…
