Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Smart Contracts Explained: How Blockchain is Automating Sales and Marketing
The global smart contracts market is projected to grow from USD 2.14 billion in 2024 to USD 2.69 billion in 2025, exhibiting a CAGR of 23.9 % Metatech Insights Smart contracts are digital agreements that self-execute when predefined conditions are met. They’re written as code…
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The Fastest E-Commerce Platforms in 2024: A Deep Dive into Performance
Imagine losing a potential customer because your website took just one extra second to load. This is not just a hypothetical scenario—it's a daily reality in e-commerce , where speed can make or break your business's success. Through multiple channels,…
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The Delicate Balance of Corporate Giving: When Charity Marketing Meets Social Impact
Businesses face increasing pressure to extend their influence beyond profit margins and into social impact. While financial success remains crucial, companies are discovering that their societal role encompasses more than quarterly earnings—it involves actively participating in community development and social…
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Pollfish: Deliver DIY AI-Driven Global Online Surveys Effectively via Mobile
Brands and marketers face unprecedented challenges in understanding their target audience. Traditional market research methods often fall short, proving too slow, costly, or limited scope to provide actionable insights. The need for real-time, accurate consumer data has never been more…
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Content Marketing vs. Advertising: Two Paths to Customer Connection
Businesses face a crucial decision in how they reach their customers. While content marketing and advertising aim to grow business, they represent fundamentally different approaches to achieving this goal. Understanding these differences helps organizations make informed decisions about their marketing…
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DocHub: Transform Your Sales Pipeline with Smart Contract Automation
Sales teams face mounting pressure to close deals quickly while maintaining compliance and professionalism throughout the contract process. Manual contract handling, printing, scanning, and chasing signatures slow down the sales cycle and create opportunities for errors and lost documents. These…
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The Evolution and Future of Fintech Marketing
Financial technology ( fintech ) represents a revolutionary shift in how financial services are delivered and marketed to consumers. Unlike traditional industries where social sharing drives adoption, financial services must navigate unique challenges around privacy, security, and deep personal money…
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Live Streaming Trends and Statistics (2024)
Live streaming has transformed from a niche entertainment medium into a powerful force reshaping digital communication and commerce. At its core, live streaming refers to real-time video content broadcast over the internet, allowing viewers to watch and interact with content…
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Swag.com: What is Swag? Is It Worth It? How To Launch Your Promotional Strategy
You know what swag is if you've been in business for a while. Did you ever wonder about the source of the term, though? Swag was slang for stolen property or loot used in the 1800s. The term bag was…
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Mobile-First Custom LMS: Building Learning Platforms for the On-the-Go Workforce
Imagine your employee, Sarah, stuck in a two-hour commute. With only her phone in hand, she can either passively scroll through social media or use that time to complete a training module. If your learning management system ( LMS )…