Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Sales Enablement, Automation, and PerformanceOpenPhone Sales Team Voice and Text Platform

    OpenPhone: Streamline Your Sales Team Communications with a Unified Text and Voice Platform

    Effective communication is crucial for closing deals and building strong customer relationships. However, managing personal mobile devices, text messaging (SMS), multiple communication channels, staying organized, and collaborating with team members can be challenging. Sales teams need a reliable and efficient solution to streamline their communications and work together seamlessly. OpenPhone OpenPhone is a comprehensive business phone system that empowers sales…

  • Marketing ToolsSite Search Shortcuts for Google Chrome

    Add Shortcuts To Google Chrome To Use Site Search On Your Favorite Sites

    If you manage a large website, chances are that you search it all the time. You may also have a selection of favorite sites where you’re always searching internally for information. You may not realize that Google Chrome has an expanded search engine option that allows you to add shortcodes to search different sites, not just your primary site! Google…

  • Customer Data PlatformsCustomer Data Platform Gaps (CDP Gaps)

    You Don’t Have to Replace Your CDP System – You Have to Fill the Gaps

    Today’s CDPs struggle to meet the time and availability thresholds organizations need to utilize their data, resulting in lost opportunities and revenue.  67 percent of respondents have onboarded a Customer Data Platform (CDP), yet only 17% have reported high utilization of them.  Gartner Here are some of the most common gaps that we hear from organizations when it comes to…

  • Content MarketingHow To Use Video To Boost Engagement

    How to Use Video to Boost Customer Engagement

    If you spend any amount of time online, it’s almost impossible to avoid videos—videos of cats, celebrities, songs, Internet memes, and much, much more.  Videos are an extremely effective way of communicating with and engaging people, so it’s no wonder that more and more businesses are trying to figure out what role video will play in their own marketing mix.…

  • Advertising TechnologyAlt ID: Alternative Identifiers in Adtech

    Alt IDs: An Improvement or Replacement in Adtech?

    The evolution of Alt IDs in adtech marks a pivotal moment in our industry’s trajectory. We’re all experiencing the realities of consumer targeting shifts as third-party cookies fade away – but so many brands, agencies, and vendor partners question their impact. It seems like there are two camps forming: people thinking Alt IDs are simply a replacement to cookies, and…

  • Marketing ToolsFirefox Site Search Shortcut

    Add Shortcuts To Firefox To Use Site Search On Your Favorite Sites

    If you manage a large website, you probably search it all the time. You may also have a selection of favorite sites where you always search internally for information. You may not realize that Mozilla Firefox has an expanded search engine option that allows you to add shortcodes to search different sites, not just your primary site! Firefox Search Shortcuts…

  • Advertising TechnologyAdmixer: Google Privacy Sandbox Standoff and Solutions

    The Privacy Sandbox Standoff: A Quest for Sustainable Solutions

    The battle over Google’s Privacy Sandbox reveals a stark truth: incremental adjustments won’t suffice in a privacy-conscious advertising environment. The IAB Tech Lab‘s assessment of the technology and Google’s retort illuminate the limits of any single approach, underscoring the need for a fundamental rethinking of how advertising value is generated. The IAB’s concerns about granular targeting, fingerprint risks, and competition…

  • Marketing ToolsFlexibits Fantastical: Calendar, Event, and Task Manager App for iMac and iOS

    Fantastical: The Ultimate Calendar and Task Manager for All Your Apple Devices

    Managing our schedules and staying on top of our tasks can be overwhelming. With countless meetings, deadlines, and personal commitments, it’s easy to feel like we’re constantly playing catch-up. Fortunately, there’s a solution that can help you take control of your time and stay organized across all your devices. Flexibits Fantastical Fantastical is an award-winning calendar and task management app…

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