Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales and Marketing Training
The Four Pillars of Product Success: How Product Managers Prioritize Features for Maximum Impact
Product managers are crucial in prioritizing backlogs and driving innovation within companies. They must balance existing and potential customers’ needs and the company’s overall growth and profitability. This article will explore four central themes that product managers should consider when prioritizing their backlogs: customer retention, customer acquisition, efficiency, and innovation. Table of ContentsCustomer Retention and Product PrioritizationKano ModelKano Prioritization StrategyCustomer…
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Content Marketing
How To Block Legitimate And Illegitimate Bots from Crawling and Scraping Your Site
Martech Zone continues to grow in popularity over recent weeks… and with it it’s also becoming a popular site for hackers and bots. Last week, my hosting company alerted me to my site being hammered with what almost appeared to be a DDoS attack, but it was coming from a user agent called claudbot. It was hitting my site so…
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Content Marketing
Cultivating Your Content Marketing Garden: How to Grow Your Reach with a Corporate Blog
A corporate blog can be likened to a thriving garden in content marketing. Just as a garden requires careful cultivation to produce a bountiful harvest, a successful blog needs nurturing and attention to grow its reach and yield a loyal readership. Let’s explore how you can tend to your content marketing garden and reap the rewards of a well-maintained corporate…
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Advertising Technology
Facebook Advertising Campaigns And Their Objectives
IMHO, brands must remember that Facebook (Meta) is not designed to help businesses grow organically—it is a pay-to-play platform that profits from acting as a toll road between brands and their potential customers. Even if your organization has grown an exceptional, engaged community, Meta is open to promoting your followers directly to your competitors… for a price. While organic reach…
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Martech Zone Apps
App: Calculate How Much Online Reviews May Impact Your Sales
This calculator predicts the increase or decrease in sales based on the number of positive, negative, and resolved reviews your company has online. For information on how the formula was developed, read below: Formula for Predicted Increased Sales from Online Reviews Trustpilot is a B2B online review platform that captures and shares public reviews of your customers online. Trustpilot has…
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E-commerce and Retail
ResellerRatings: Review and Reputation Management for Online Merchants
Online merchants face numerous challenges when acquiring customers, increasing conversions, and building brand loyalty. With consumers increasingly relying on online reviews and social proof to make purchasing decisions, it’s crucial for businesses to effectively manage their online reputation and leverage customer feedback to their advantage. ResellerRatings ResellerRatings is a comprehensive ratings and reviews platform that empowers businesses to acquire leads,…
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Mobile Marketing, Messaging, and Apps
The Paralysis of Fear in Business: Irrational Worries and the Consequences of Inaction
Fear can be a powerful and often irrational force that hinders growth, stifles innovation, and ultimately leads to an organization’s downfall. Companies face a myriad of potential issues, both internal and external, that can cause anxiety and trepidation among leaders and employees alike. However, succumbing to these fears and allowing them to paralyze decision-making processes can be far more detrimental…
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Email Marketing & Automation
5 Steps To Capture Every Lead At Your Next Public Speaking Event or Conference
While many people believe that public speaking is a lucrative industry, having a career in speaking is only possible if you’re leading (keynoting) large events or doing custom speaking or training for corporations. Folks don’t realize that many conference speakers they watch at an event aren’t getting paid at all. It’s likely that they even paid thier own transportation and…
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Artificial Intelligence
Leveraging Startup Partnerships to Accelerate Innovation in Your Organization
For established businesses looking to drive innovation, partnering with a startup can be a powerful catalyst for change. Startups are often at the cutting edge of new technologies and approaches, and their willingness to experiment and take risks can help established companies break out of old patterns and explore new opportunities. However, it’s crucial to choose the right startup partner…
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Advertising Technology
What A U.S. TikTok Ban Could Mean For The AdTech Industry
In digital advertising, few platforms have captured the zeitgeist quite like TikTok. Its meteoric rise to prominence has reshaped the way we consume and create content, particularly among younger demographics. However, the specter of a TikTok ban looms large, raising questions about its potential impact on the AdTech industry. A TikTok ban would have significant implications for the advertising industry,…
