Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Botsheets: Train A Chatbot And Capture Leads With Google Sheets With This No-Code GPT Solution
Businesses face the challenge of engaging with customers in a personalized and efficient manner... and an accurate chatbot can provide immense engagement value. As customer expectations continue to rise, companies must find innovative ways to capture leads, provide valuable insights,…
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Understanding Readability: Connecting with Your Target Audience
Capturing and holding your target audience's attention is more challenging than ever. One critical factor in effectively reaching your intended readers is readability. Readability refers to how easily a piece of writing can be understood by its target audience. By…
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Flippa: Your Guide to Valuation, Buying, Or Selling Web Properties for Maximum Profit
Entrepreneurs face many challenges when valuing, selling, or acquiring websites. The digital landscape is constantly evolving, making it difficult for website owners to determine the true worth of their online assets. Many talented individuals excel at launching innovative websites and…
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Uniqode: Helping Brands Build Successful Marketing Campaigns With QR Codes
Marketers often view online and offline markets as separate entities requiring unique strategies. However, to achieve higher conversion rates and return on investment ( ROI ), brands should sync online and offline marketing efforts with a holistic strategy. Why? Today’s…
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How to Improve Mobile Conversion Rates With Digital Wallets
Mobile conversion rates represent the percentage of people who opted to use your mobile app or mobile-optimized website out of the total number of people offered. This number will tell you how good your mobile campaign is and, with attention…
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Mobile-First Design: You’re Still Losing Too Many Opportunities Focusing on Desktop
Smartphones have become ubiquitous, yet the mobile-first design is secondary to many companies attempting to engage and retain customers. With most internet users now accessing websites via mobile devices, companies must prioritize mobile optimization to remain competitive and provide seamless…
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Visitor Queue: Identify the Anonymous B2B Companies Visiting Your Site
Businesses constantly seek ways to maximize their online presence and convert website visitors into valuable leads. However, with an average of 98% of website visitors leaving without making contact, companies are left wondering who these potential customers are and how…
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How to Ensure (And Verify) That Your Content Is Indexed on Google
Getting your content indexed on Google is crucial for SEO and driving organic traffic to your website. Google discovers and indexes URLs through a combination of methods, including following links, processing sitemaps, and recognizing external links. In this article, we'll…
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Memorial Day: Tips For Retailers Who Will Celebrate Freedom By Honoring Our Fallen
Memorial Day, observed annually on the last Monday of May in the United States, is a day of remembrance and gratitude for the brave men and women who sacrificed their lives in service to their country. While often confused with…
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Closely: Empowering B2B Sales with Streamlined LinkedIn Outreach and Analytics
B2B sales teams face numerous challenges when prospecting and engaging potential clients. Managing outreach across multiple channels, tracking analytics, and streamlining team efforts can be time-consuming and inefficient. This is where Closely steps in to revolutionize the way businesses approach…
