Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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WordPress: Troubleshooting and Optimizing Your Template SQL Queries with SAVEQUERIES
One common culprit behind a sluggish WordPress site isn’t necessarily your host, your CDN, or even your image sizes—it’s your database. Specifically, the volume and inefficiency of SQL queries generated by your theme and plugins. Each page load can trigger…
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Three Best Practices for Successfully Integrating AI Into Your Marketing Strategy
The internet is changing. Fast. There are many reasons for this, but the most prominent impact comes from the rise of generative artificial intelligence (GenAI), which has gone from an esoteric technology to mainstream adoption at breakneck speed. Its effects…
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The Unmissable Channel: Your 2026 OOH Playbook for Proving Performance and Defying Digital Fatigue
The challenge for every marketing leader entering 2026 is clear: how do you secure unskippable consumer attention while navigating an increasingly expensive, privacy-restricted, and fragmented digital world? The answer is returning to the largest, most trusted canvas available — Out-of-Home…
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Sales Enablement Strategies to Turn Sales Collateral Into Revenue Results
Sales content has quietly become one of the most underestimated drivers of revenue performance. In an era when buyers conduct more research independently, compare more vendors, and expect frictionless experiences across channels, the content a company produces is often the…
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UserVoice: Rebuilding Product Trust Through Customer-Driven Roadmaps
When customers feel ignored, even the strongest products lose ground. Feedback stacks up in inboxes and support tickets, teams make decisions without full context, and stakeholders question why long-requested fixes or enhancements never seem to move forward. The result is…
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Cloudimage: The Image CDN That Powers Lightning-Fast Websites
Web performance has become inseparable from business performance. Every millisecond of delay in page load time can impact conversions, customer satisfaction, and even search rankings. Research shows that a 100-millisecond delay in load time can cost a business 1% of…
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10 Keys to Maximizing Local Reach with Facebook Marketing in 2025
Facebook remains one of the most powerful tools for reaching local audiences—but the game has changed. Once a playground for organic growth, the platform is now largely pay-to-play. Even if you’ve built an engaged following, the algorithm heavily favors paid…
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How Composability Is Finally Bringing Data and Marketing Teams Together
For a long time, marketing and data teams have operated in separate worlds. Data teams focused on building and managing internal databases. Marketing focused on creative campaigns and customer communication. There wasn’t much need for them to overlap. That separation…
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The Non-Sponsor’s Playbook: Making the Most of Milano Cortina 2026
The 2026 Olympic Winter Games in Milano Cortina will command the world’s attention next year. For global household names, the opportunity to stand atop the podium as an official sponsor is worth the multi-million-dollar investment. But for most brands including…
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Hubris: The Quiet Enemy of Great SaaS and MarTech Product Experience
After years in SaaS and MarTech, a troubling pattern emerges across companies of every size. Teams begin to talk about customers as if they are obstacles rather than partners. Clients are described as confused, careless, or incapable. Decisions are framed…