Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Death to Bland Brands: Developing a Strong POV Worth Fighting For
UVP Before POV One of the staples of marketing 101 is the concept of a unique value proposition ( UVP ). Typically, we’re told to create a UVP along these lines: What you do Who you do it for ...
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7 Reasons That Sales Teams Are Missing Quotas in 2025
Sales teams are facing mounting challenges in meeting their targets. Economic shifts, complex tech stacks, and evolving buyer needs are making quotas increasingly challenging to achieve. This article breaks down the top reasons for these misses, ranked by impact, based…
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How To Increase Traffic To A News App: 5 Data-Backed Push Notification Strategies
For news apps, push notifications are a key tool for keeping audiences informed and engaged. But what’s the right strategy? Many assume that sending more push notifications leads to higher engagement, while others believe that frequent daily messages impact unsubscribe…
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Content Was King, Now It Feeds The King
For decades, the marketing industry rallied around a simple mantra: Content is King . The phrase captured a fundamental truth of the digital era. Search engines rewarded publishers who created consistent, authoritative material. Brands built trust and visibility by producing…
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App: List of Google Business Profile Categories (Searchable)
One of the most overlooked aspects of local search optimization is the category you assign to your business in Google Business Profile ( GBP ). While your business name, address, phone number, and hours are obvious details, your category quietly…
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Finding the Best Hosting Company for Your Business: A Practical Guide
When a business owner begins the search for best hosting company , the answers are often confusing. Every provider markets itself as fast, secure, and reliable. Review sites contradict each other. Even peers in your industry might have wildly different…
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The Complete Guide to Optimizing Your Lead’s Website Journey with Google Analytics
For many businesses, websites are built with content, menus, and forms, but without a clear understanding of how customers are meant to navigate them. The result is that visitors drift away, get distracted, and leave without taking any meaningful action.…
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Five Lessons and One Big Secret to Blogging Faster (and Better)
After twenty years of publishing and more than 5,000 articles, I’ve learned that speed isn’t just about typing faster or shaving minutes off your outline. Sustainable speed comes from decisions you make before you write, systems you rely on while…
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The Competitive Edge of Subscription-Based Design for Growth-Focused Brands
Subscriptions have revolutionized industries ranging from software to media, and now they are transforming the creative services sector. For marketing teams under pressure to deliver more campaigns, more assets, and better results with fewer resources, the subscription model offers a…
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Scraping Without Friction: Engineering a Crawler That Lasts
29.9% of all online traffic is bot traffic that's scraping or retrieving data. Cloudflare Radar Web scraping is often portrayed as shady. In reality, it underpins many legitimate business activities. Companies scrape to migrate websites, capture competitor pricing, monitor their…
