Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Social Media & Influencer MarketingSocial Video Sites: Growth, Tips, Features

    A List of the Most Popular Social Video Sites (Growth, Features, and Strategies)

    Social video refers to creating and sharing video content on social media platforms. It encompasses a wide range of video content, including but not limited to: User-Generated Content (UGC): Videos created and shared by regular users rather than professional creators or companies. UGC can include personal vlogs, product reviews, tutorials, and more. Branded Content: Videos businesses or organizations produce to…

  • E-commerce and RetailIn-store retail experience and smartphones (mobile)

    How Are Smartphones Impacting In-Store Retail Experience?

    Smartphones continue to have a significant impact on the retail industry, enhancing in-store experiences and reshaping customer behavior. Here are some ways in which smartphones have transformed retail: Mobile In-Store Research Showrooming: customers visit physical stores to see products in person and then use their smartphones to find better deals online. Retailers have had to adapt their pricing strategies to…

  • Social Media & Influencer Marketing
    Event Promotion Checklist for Social Media

    Checklist: How and When To Effectively Promote Your Event on Social Media

    Planning and executing a successful event promotion on social media requires careful strategy and execution. To ensure your event reaches its full potential, here’s an in-depth guide incorporating previous discussions and additional strategies to help you maximize your social media efforts. Analyze Your Target Group: Before diving into promotional tactics, it’s crucial to understand your target audience. Conduct thorough research…

  • Sales and Marketing TrainingWhat is a Fractional CMO?

    What Is A Fractional CMO? Why Every Company Should Consider Hiring Them (And How To)

    My most gratifying work has been providing fractional CMO services to multiple companies. As a consultant, my expertise and experience were underestimated. My ability to drive the innovation and execution of a company’s marketing strategies was hampered since I wasn’t (technically) a leader within the organization. A fractional Chief Marketing Officer (CMO) is a marketing executive who works part-time or…

  • Content MarketingWhy and How to remove and disable wordpress comments

    WordPress: Why I Removed Comments (And How I Removed Them)

    I deleted all comments on Martech Zone today and disabled all comments in my child theme. Let’s discuss why it’s a smart move to remove and disable comments on your WordPress website: Spam Prevention: Comments on WordPress sites are notorious for attracting spam. These spam comments can clutter your website and harm your online reputation. Managing and filtering through these…

  • Social Media & Influencer Marketing
    Social Media Guidelines for Employees (Sample / Example)

    How To Write Your Company’s Social Media Guidelines for Employees [Sample]

    Here are the social media guidelines for working at [Company], along with an additional section for companies that are public or governed by regulations. Set the Tone Of Your Organization Setting the tone for employees’ use of social media is paramount in today’s digital landscape. Social media has evolved beyond personal communication into a powerful tool that shapes public perception,…

  • Marketing ToolsExcel Data Cleanup Formulas

    Excel Formulas For Common Data Cleanup

    For years, I’ve used the publication as a resource to describe how to do things and keep a record for myself to look up later! A client handed us a customer data file that was a disaster. Virtually every field was misformatted, and as a result, we could not import the data. While there are some great add-ons for Excel…

  • Analytics & TestingWhat is Conversion Rate Optimization (CRO Statistics for 2023)

    What Is Conversion Rate Optimization? LIFT Model and CRO Statistics for 2023

    Conversion Rate Optimization (CRO) is a practice centered around improving a website’s or digital platform’s performance. Its primary goal is to increase the percentage of visitors who take a desired action, such as purchasing, signing up for a service, or any other valuable interaction. What is a Conversion Rate? A conversion rate is a key metric in online marketing and…

  • Email Marketing & AutomationWhy Your Emails Are Going to Spam and Not the Inbox

    Are Your Emails Making It To The Inbox?

    You may not realize this, but an email that is delivered to the inbox or the junk folder is technically delivered. So, paying attention to deliverability rates doesn’t mean that your email actually made it to the inbox! An email is a formidable tool – often resulting in the highest returns than any other online medium… but investing in the…

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