Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Artificial Intelligence
The Future of Code Development: Will Generative AI Replace APIs and SaaS Platforms?
Generative AI has emerged as a transformative force in various industries, especially sales. and marketing. Generative AI is a subset of artificial intelligence that focuses on creating or generating content rather than just analyzing or processing data. It involves using machine learning (ML) algorithms, particularly deep learning models, to generate new data instances similar to existing data. Generative AI is…
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Email Marketing & Automation
InboxAlly: Improve Your Inbox Placement by Increasing Email Engagement Signals to ISPs
Emails flood inboxes from every direction, and internet service providers (ISPs) are challenged to identify good senders from malicious ones. The challenge of ensuring your carefully crafted messages reach their intended recipients has become paramount. Amidst the complexities of spam filters, stringent algorithms, and shifting sender reputations, the struggle to secure a spot in the coveted inbox rather than the…
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E-commerce and Retail
Mastering Price Intelligence: The Complete Guide to Smarter, Data-Driven Pricing Strategies
Pricing isn’t just about costs and margins—it’s a strategic lever that can make or break your competitiveness. As customers become increasingly savvy and price-aware, businesses must rely on more than intuition to set prices. That’s where Price Intelligence comes in: a data-driven practice that equips organizations with real-time insights into the pricing landscape. 29% of respondents rated low prices as…