Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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AI Suggests: Generate Fresh, Unique Content With This Pay-As-You-Go AI Assistant
The need for consistent, creative, and compelling content is paramount. I utilize several Generative AI ( GenAI ) platforms throughout my workday to research the content that I produce for Martech Zone and my clients. I'm not a copy-and-paste AI…
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The NAR Lawsuit Will Transform Real Estate Marketing: What Real Estate Agents Must Do Today To Prepare
The lawsuit against the National Association of Realtors ( NAR ) and other real estate companies will significantly transform the industry and impact real estate marketing. To recap, a Missouri jury found NAR and others liable for collusion to maintain…
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The Retail Revolution: 3 Ways AI Is Reshaping Customer Engagement
Until the third quarter of this year, it seemed like an economic recession had been looming – always just one month away – for over a year. At least, that’s what analysts and commentators had been predicting. However, buoyed by…
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What Does $100,000 in Advertising Buy By Medium?
The infographic from WebFX presents a comprehensive overview of the costs associated with different national advertising media. It succinctly breaks down the financial investment required for the setup and ongoing maintenance of various advertising mediums, including National TV, Magazine, and…
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Update Google Maps With GeoJSON or KML Files Using the JavaScript API
KML (Keyhole Markup Language) and GeoJSON (Geographic JSON ) are two file formats used for storing geographic data in a structured manner. Each format is suitable for different types of applications and can be used in various mapping services, including…
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20 Questions That Your Home Page Should Answer For Visitors
Designing a great home page is critical for dozens of reasons, but core to an effective home page design is the fulfillment of two types of visitors. New Visitors - These prospective partners or prospective customers arrive at your home…
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Why Your Marketing Videos Should Be Hosted on Vimeo
Like the rest of the world, I'm constantly pushing my clients to utilize video and incorporate YouTube into their overall content marketing strategies. While it's largely viewed as a free platform, companies are paying a price for only hosting their…
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Short-Form Video Marketing: TikTok, Instagram Reels, and YouTube Short Best Practices
The short-form video format has been around for quite some time now, but the content format has gained so much popularity recently (largely thanks to TikTok ), that it’s all many creators are doing to develop and monetize their channels.…
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Zinklar: Global Market Research for Data-Driven Marketing Excellence
Staying ahead of the curve is not just an advantage; it's a necessity. Marketers who do not utilize market research data may encounter several disadvantages, impacting their ability to make informed decisions and succeed in a competitive marketplace. Here are…
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All You Need To Know About Ad Blocking, Ad Filtering, and Ad Recovery
A recent visitor to my site contacted me and chuckled that he had to turn off his ad blocker to get to my content. The feature is built into my site, and I can disable it... but I won't for…
