Spend $100k and you get a two-sided direct mail postcard sent to 100,000 people. $100k will get 4 broadcast commercial spots on Bravo seen by 1.85 million. $150k can get you one day of sponsored Twitter trends, an exposure of 18 million Twitterers. $200k will get you a Facebook display ad campaign seen by 266 million.
Marketers are feeling the effects of a shifting digital demographic. But breaking down the numbers highlights how transformative the mass media disruptions have become, as new channels wage an all-out war for our attention. How can we navigate this endless stream of choice to our advantage and make smarter marketing choices?