Content Marketing, Marketing Infographics, Search Marketing,

What $100,000 in Advertising Buys

Spend $100k and you get a two-sided direct mail postcard sent to 100,000 people. $100k will get 4 broadcast commercial spots on Bravo seen by 1.85 million. $150k can get you one day of sponsored Twitter trends, an exposure of 18 million Twitterers. $200k will get you a Facebook display ad campaign seen by 266 million.

Marketers are feeling the effects of a shifting digital demographic. But breaking down the numbers highlights how transformative the mass media disruptions have become, as new channels wage an all-out war for our attention. How can we navigate this endless stream of choice to our advantage and make smarter marketing choices?

edo-media-landscape-infographic-v7

Download a Sponsored Marketing Whitepaper:
Engage at Every Stage - An Investigation of Video Activation

Engage at Every Stage - An Investigation of Video Activation

Reports about incomplete and inaccurate reporting of video performance on Facebook and Google and brand safety issues on YouTube are causing marketers to question their video investments. Download Now