Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Content Marketing
Cultivating Trust: What Impacts the Credibility of Your Website?
In our digitally driven world, establishing and maintaining website credibility is the cornerstone of your online presence and the foundation upon which you build your brand. So, it’s imperative to understand what impacts a site’s credibility. B2B buyers are 57% to 70% through their buying research before contacting sales. And 9 out of 10 buyers emphasize that online content significantly impacts purchasing…
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Advertising Technology
Facebook Ads or Google Ads: Which Is Better For Advertising ROI In 2023
Building a website nowadays has become incredibly easy, all thanks to the emergence of DIY website builders like Wix, Squarespace, or Webflow, along with user-friendly content management systems (CMS) like WordPress. With these fantastic tools, virtually anyone can create an online presence, whether a simple personal blog or a sophisticated e-commerce platform. However, as the internet gets flooded with numerous…
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Content Marketing
What Happened When I Stopped Podcasting? Hint: It Wasn’t Good!
If you’ve been a long-time reader or listener, you likely saw that I stopped podcasting a couple of years ago. A lot was going on in my personal and professional life when I made the decision. I had a new grandson, a new girlfriend (now fiancé), was remodeling my home, found a new hobby in landscaping, and I had merged…
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Content Marketing
Murf: A Voice-To-Text Studio With Voices Powered By Artificial Intelligence (AI)
I’ve personally done a few voiceover jobs for other companies and thoroughly enjoyed the work. It’s not easy, though. Annunciation, inflection, tone… all require practice. Not to mention having a great studio to record in for outstanding voice quality. There are additional challenges with getting voiceover work done, too: Talent – It’s not always easy to find the right personality…
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Content Marketing
How To Host WordPress With Amazon Web Services (AWS)
Hosting a WordPress site on Amazon Web Services (AWS) offers several advantages for companies looking to establish a solid online presence and leverage modern cloud technologies. Here’s an overview of the steps (click to jump to the instructions below): Create an Amazon Web Services Account Set up an EC2 instance Connect to your EC2 Instance Install and Configure the LAMP…
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Paid and Organic Search Marketing
20+ Ways to Get Your Content Ranking Better than Your Competitor
It surprises me how much effort companies put into writing and promoting their content without looking at competing sites and pages. I don’t mean business competitors, I mean organic search competitors. Utilizing a tool like Semrush, a company can easily do a competitive analysis between their site and a competing site to identify what terms are driving traffic to a…
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Social Media & Influencer Marketing
New Avenues for Gaming Influencer Partnerships
The gaming industry is one of the fastest-growing sectors today. In 2020, there were 2.44 billion video game players worldwide. As of 2023, the number has approached 3 billion. What’s more, the market revenue worldwide will reach $396 billion by the end of 2023 and is expected to come close to $533 billion in 2027 The industry has already witnessed…
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Content Marketing
How To Build Your Own Site Search with Google’s Programmable Search Engine
Internal search engines on content management systems (CMS) are nowhere as robust as Google’s engine when it comes to providing great results. Instead of using the internal search on sites that I’m trying to find information on, I often utilize Google’s ability to just search a single domain. Just type site: and the domain you wish to search along with…
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Customer Data Platforms
WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients
Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you’re in the leadgen business, you’d better have solutions in a place where both you and your clients can monitor the impact of your strategies. WhatConverts…
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Content Marketing
Instapage: Your All-In-One PPC and Ad Campaign Landing Page Solution
As a marketer, a core of our efforts is attempting to attribute the sales, marketing, and advertising initiatives we’ve taken to moving our prospects along the customer journey. Prospective customers rarely follow a clean path through conversion, though, no matter how amazing the experience. When it comes to advertising, though, acquisition costs can be quite expensive… so we do hope…
