Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales Enablement, Automation, and Performance
Ruby: How To Build And Scaling Your Inbound 24/7 Sales Call and Customer Service Team
Providing round-the-clock sales calls and customer support isn’t just an option… it’s become an expectation in virtually every industry. Having a proficient staff that can manage your inbound calls from prospects or customers is essential to the success of many organizations and a differentiator from your competitors. Embarking on the journey to build the necessary infrastructure and assemble a proficient…
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Analytics & Testing
How To Back-Up And Report On Universal Analytics Historical Data With GA4?
As a product manager who has worked with several enterprise companies, I personally believe Google’s shift from Universal Analytics (UA) to Google Analytics 4 (GA4) has been one of the worst I’ve ever seen. There are several reasons why…but here are the biggest gaffs: Historical Data – Google Analytics Universal was retired in July 2023, and you can only access…
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Content Marketing
URL2PNG: Implement a Screenshot Thumbnail Service
We’ve written a detailed article on how you can capture a website screenshot using Chrome developer tools… but what if you need them automated? You might find great value in using a screenshot API service to take automated screenshots of web pages. URL2PNG is a service that allows online companies to capture screenshots of web pages and convert them into…
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Sales Enablement, Automation, and Performance
How to Effectively Recover Lost Sales and Re-engage Customers for Online Success
After all of your hard work in successfully obtaining new clients, the last thing you want to do is lose them. That is why all brands must re-engage customers for them to return. After all, an interested customer is likelier to be loyal. It’s critical to realize that lost leads are still significant assets. You can rekindle their interest and…
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Artificial Intelligence
How to Implement Your Chatbot Strategy
Chatbots have significantly transformed in recent years, evolving from manual, human-operated systems to sophisticated AI-powered tools, reshaping customer engagement strategies. This article explores the advancements in chatbot technology, their impact on business operations, and how to implement them effectively. The AI Revolution in Chatbot Technology The initial wave of chatbot implementations was often costly in terms of manpower and resources.…
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Content Marketing
YouTube Marketing in 2023: Why Your Business MUST Incorporate Video Marketing
YouTube has emerged as an indispensable platform that consumers (B2C) and business (B2B) marketers cannot overlook. With its extensive user base, unparalleled engagement potential, and unique features, YouTube presents a dynamic and influential channel for connecting with audiences and driving business growth. Educational content is a hallmark of effective marketing, offering value to both B2C consumers and B2B decision-makers. YouTube…
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Social Media & Influencer Marketing
Mailerfind: Extract Email Addresses From Instagram Influencer Followers And Execute Cold Outreach Campaigns To Them
Instagram has emerged as a powerhouse in influencer marketing, offering brands a treasure trove of opportunities to connect with their target audience authentically and engagingly. Here’s why Instagram stands out as a fantastic resource for influencer marketing: Visual Storytelling at Its Best: Instagram is a visual platform that thrives on eye-catching content. This makes it a perfect canvas for influencers…
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Sales and Marketing Training
The ROI of User Experience (UX) Online
User experience (UX) refers to the overall quality of a user’s interactions with a product, service, or brand. In the digital realm, UX encompasses everything from a website’s design and ease of navigation to its loading speed and how it makes users feel. A positive UX keeps users engaged, satisfied, and more likely to convert into customers, whereas a negative…
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Artificial Intelligence
The Era of Intelligent Marketing: Embracing AI and Hyper-Personalization for Competitive Advantage
In the competitive pharma market, product quality and price are not the only decisive factors for healthcare providers (HCPs) and patients. The experiences they have with a company oftentimes carry the same weight. With the rise of technology and increased access to content, customers crave more personalized, real-time, and engaging connections. 71% of customers expect businesses to offer personalized experiences,…
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Social Media & Influencer Marketing
VideoPeel: Remotely Capture, Manage, and Promote Customer Testimonial Videos for Social Proof
When it comes to ordering products and services online, I’m a huge fan. Not a week goes by that I’m not getting some package delivered, and my recycle bin is often overflowing with shipment boxes. I appreciate that I can pick up my mobile phone, open an app, and get the needed products in days or even hours. The downside…
