Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Are Your Emails Making It To The Inbox?
You may not realize this, but an email that is delivered to the inbox or the junk folder is technically delivered. So, paying attention to deliverability rates doesn’t mean that your email actually made it to the inbox! An email…
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iContact: The Easiest Email Marketing Platform for Small Businesses
Email marketing is vital for small businesses looking to connect with their audience effectively. iContact is a go-to solution email service provider (ESP) for small businesses, offering many features to simplify their email marketing efforts and drive results. Let’s explore…
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Beefree: Build, Collaborate, Download, or Import Your Mobile Responsive HTML Email For Free
47% of all people across demographics use a mobile application for checking their email. Meanwhile, 26.9% still prefer desktop. When it comes to mobile devices, a whopping 81% prefer to open emails on their smartphones while 21% open emails on…
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Dark Mode For Email Is Gaining Adoption… Here’s How To Support It
Dark mode reduces screen energy usage and increases focus. Some users also state they feel a reduced eye strain, but that’s been questioned. Dark mode adoption continues to grow. Dark mode is now available across macOS, iOS, Android, and a…
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Shogun: Your Ultimate E-commerce Page Builder for Shopify
The ability to design and publish beautiful, responsive pages is crucial to e-commerce success. Shopify has a robust templating engine, but learning to program in Liquid can be time-consuming, frustrating, and expensive. What if you could achieve this without a…
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Shogun: Your Ultimate E-commerce Page Builder for BigCommerce
The ability to design and publish beautiful, responsive pages is crucial to e-commerce success. BigCommerce has a robust templating engine, but learning to program in Stencil code for BigCommerce can be time-consuming, frustrating, and expensive. What if you could achieve…
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Job Description for a Marketing VP
A Marketing Vice President (VP) is a senior executive responsible for overseeing and leading an organization’s marketing efforts. Their role is critical in shaping the company’s marketing strategy, driving brand awareness, and achieving marketing goals. Here’s an overview of what…
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10 Ways That Companies Are Reducing Data Storage and Retention Costs
We’re assisting a company in backing up and migrating their Universal Analytics data. If there was ever a great example of the cost of data, this is it. Analytics captures data non-stop and is presented by hour, day, week, month,…
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Your Ultimate and Complete Email Send Checklist!
It never fails… about once a week, I get a beautiful email in my inbox labeled %%FNAME%% or a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images. Or I…
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Databox: Transform Your Data Fragmentation into Actionable Insights with Centralized Performance Management
Making effective business decisions requires organizations’ decision-makers to understand their performance metrics deeply. Most businesses face a common problem – data fragmentation. Data is scattered across various tools and platforms, making getting a comprehensive view of performance challenging. This lack…
