Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Social Media & Influencer Marketing
Easypromos: How to Prevent Fraud in Your Next Online Voting Contest
We’ve launched many contests to attract more subscribers to our email program. While we have extensive development resources, there’s no way we will be developing the contest ourselves. Why? Well… Fraud I’ve cheated in an online contest. Years ago, we had a regional social media contest to find the most famous man and woman in town. After I viewed the…
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E-commerce and Retail
Postscript: Unleash the Power of SMS Marketing on Shopify
As e-commerce continues flourishing, finding effective ways to connect with customers and drive revenue is essential for online merchants. One strategy that has proven to be highly successful for Shopify stores is short message service (SMS) marketing. Let’s explore how SMS marketing works on Shopify, its benefits, and how it can help businesses foster stronger customer relationships and boost their…
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Content Marketing
StoryChief: Unleash Your Marketing With This Content Collaboration, Visualization, AI-Writer, And Distribution Platform
Content marketing teams face numerous challenges. Juggling multiple tools, coordinating with team members, planning content calendars, and measuring performance can be daunting. Fortunately, StoryChief is here to transform your content marketing workflow and help you overcome these challenges effortlessly. StoryChief is an easy-to-use content marketing platform that allows you to ideate, create, manage, distribute, optimize, and analyze your content, all…
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Martech Zone Apps
App: Why Do Companies Still Invest in 1-800 Numbers? What’s Your Vanity Number?
Commonly known as toll-free numbers… 800, 888, 877, 866, 855, 844, and 833 phone numbers are still used to a great extent here in the United States. Ironically, telephone companies no longer charge tolls for out-of-state numbers, so the toll-free moniker doesn’t fit. In 2017, with the growth of VoIP services, the Federal Communications Commission (FCC) repealed the rule that…
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Analytics & Testing
How Do Sales and Marketing Departments Benefit From Call Center Analytics?
Call center analytics refers to the process of analyzing data and metrics gathered from call center operations to gain insights and make data-driven decisions. It involves collecting and analyzing various types of data, such as call volumes, call durations, wait times, customer interactions, agent performance, customer satisfaction scores, and more. These platforms allow call centers to identify areas of concern,…
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Advertising Technology
Quartile: Centralized, AI-Powered Optimization For E-commerce Cross-Channel Advertising
Ecommerce advertisers face a range of challenges in their advertising endeavors. Maximizing advertising performance across various channels is crucial for brands and agencies. Quartile has developed an award-winning platform that addresses these obstacles and empowers e-commerce advertisers to achieve optimal results. Here are the key challenges that Quartile overcomes for e-commerce advertisers: Managing Multiple Channels: Advertising across multiple channels is…
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Analytics & Testing
Four Ways to Use Heatmaps to Optimize Your Landing Page
Landing page optimization is one of the most challenging tasks, simply because there are no rights or wrongs. What works for some websites may not work so well for you. There are too many variables: colors, images, different kinds of calls-to-action (CTAs), etc. You can never be sure what distracts your visitors and what draws their attention. There are all…
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Sales and Marketing Training
8 Wishes That Every Executive Has About Their Sales And Marketing Programs
While the specific wishes of executives regarding their sales and marketing programs can vary depending on the industry, company, and individual goals, here are eight wishes that every executive has when it comes to their sales and marketing programs: Enhanced Brand Awareness: Executives recognize the importance of brand awareness and wish for their sales and marketing programs to increase brand…
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Advertising Technology
BeAddy: Ad Media Planning Made Easy! Create, Execute, and Optimize Your Media Mix
Businesses need efficient and effective tools to plan their ad media and stay ahead of the competition. Enter BeAddy, the comprehensive platform designed to address the challenges marketers and advertisers face in planning their ad media strategies. https://youtu.be/tepOhozMW2w BeAddy provides valuable insights and control over the creation, execution, and optimization of their online advertising campaigns. Ad Creation: Streamline Your Ad…
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Artificial Intelligence
The AI Onslaught: Why Only Businesses with Authority Branding Will Survive
Building an exceptional business involves more than just delivering superior products or services. In this fast-paced, technology-driven world, it’s also about creating a strong, authoritative brand – a brand that not only resonates with your target audience but also distinguishes you from the competition. Integrating AI technology into your business is an increasingly popular strategic move, but before you delve…
