Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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WordPress: If You Don’t Know What a Child Theme is…
You're modifying WordPress themes incorrectly. We've worked with dozens of clients and built hundreds of WordPress sites. It's not that our job is to create WordPress sites, but we wind up doing it for many clients. Clients don't come to…
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How Has Marketing To Teenagers Changed In A Generation?
As a single father who raised two teenagers, I'm under no illusion about the influence that a child can have on the purchase decisions of parents. While money was often tight, I always seemed to find funds for the next…
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Do Browser Notifications Work?
If you've been a long-time reader, you know this site isn't just a publication; it's also my test playground. I love to try different methods and solutions to see what works and if I can realize a return on investment…
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Mastering the 10 R’s To Maximize Your Corporate Blogging Strategy
Companies blog for several strategic reasons, which can play a pivotal role in their broader sales and marketing efforts: To Drive Traffic: Blogging increases a company's visibility on search engines. Regularly updated content indexed by search engines drives new visitors…
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TinyLetter: A Free, No Frills Email Newsletter Service
Log into any major email service provider ( ESP ) nowadays, and if you're not technically savvy, you'll probably pass out at the menus, features, functionality, jargon, and reporting. Sometimes, the magic of technology is when someone smart rethinks the…
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How To Plan, Write, Edit, and Publish A Successful Tutorial Video
A successful tutorial video involves engaging content, clear instructions, and high-quality production. Here's an article that outlines the standard ingredients and script sections for creating a compelling tutorial video. Tutorial videos stand out as a go-to resource for knowledge seekers.…
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How To Increase Search Ranking By Finding, Monitoring, and Redirecting 404 Errors In WordPress
We're currently helping an enterprise client implement a new WordPress site. They're a multi-location, multi-language business and have had some poor results in organic and local search over recent years. When we were planning their new site, we identified a…
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WordPress: How To Update Admin Menu Links with jQuery to Sort Results Automatically (with Rank Math Example)
One of the WordPress plugins that I install on every one of my sites or my clients' sites is Rank Math . When launching a site, one critical step is monitoring and correcting any visits to pages not found (…
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Happy Veteran’s Day
President Eisenhower signed the proclamation to rename Armistice Day to Veteran's Day in 1954, [yearssince startdate="10/8/1954"] years ago. Each year, Veteran's Day is celebrated on November 11th. Veteran's Day is observed on November 11th to mark the anniversary of the…
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Understanding MVC Frameworks: Building Flexible and Scalable Platforms in PHP
The term MVC framework can seem technical and daunting for a business owner or decision-maker new to web development. However, understanding what an MVC framework is and why it’s advantageous to build platforms using this architecture can help you make…
