Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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WordPress: If You Don’t Know What a Child Theme is…
You're modifying WordPress themes incorrectly. We've worked with dozens of clients and built hundreds of WordPress sites. It's not that our job is to create WordPress sites, but we wind up doing it for many clients. Clients don't come to…
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How To Increase Search Ranking By Finding, Monitoring, and Redirecting 404 Errors In WordPress
We're currently helping an enterprise client implement a new WordPress site. They're a multi-location, multi-language business and have had some poor results in organic and local search over recent years. When we were planning their new site, we identified a…
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Understanding MVC Frameworks: Building Flexible and Scalable Platforms in PHP
The term MVC framework can seem technical and daunting for a business owner or decision-maker new to web development. However, understanding what an MVC framework is and why it’s advantageous to build platforms using this architecture can help you make…









