Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
- Content Marketing
Slayer: Utilize AI To Identify The Words You Need to Win
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. David Ogilvy, Ogilvy on Advertising Slayer is an artificial intelligence (AI) product that predicts how engaging a headline is to a given audience. For example, it understands that denim daisy dukes…
- Content Marketing
Snagit: The Ultimate Screen Capture And Recording Software (Most Popular, Too!)
Screen capture tools are indispensable for sales, marketing, and business professionals. Here are ways that businesses utilize screen capture images and videos every day: Clear Communication: Visual content speaks volumes. Screen captures allow professionals to illustrate ideas, concepts, and data visually, making complex information easier for clients, team members, and stakeholders to understand. Enhanced Presentations: Whether it’s a sales pitch,…
- E-commerce and Retail
Cheddar: Subscription Management Platform and Recurring Billing API
The management of subscriptions and recurring billing has become a critical aspect for platforms seeking sustainable growth. Cheddar offers a seamless and secure means for platforms to handle these intricacies efficiently. Let’s delve into how Cheddar’s innovative approach addresses the challenges of compliance, security, and more when managing recurring payments. Why the name Cheddar? The term cheddar is believed to…
- Paid and Organic Search Marketing
The Foundations Of An Effective Local Marketing Strategy
We’re working with a SaaS provider that builds auto dealer websites. As they’re speaking to prospective dealerships, we have been analyzing their prospects’ online marketing presence to help them understand the gaps in their digital marketing strategy and how switching their site platform will assist in maximizing their return on investment (ROI). How Is A Local Marketing Strategy Different? Local and digital marketing…
- Content Marketing
Protecting Your Good Name: What to Do When Your Email or Website Is Flagged as “Dangerous”
Was your website flagged for malware? As a social media marketer, you know the importance of your company’s reputation. You spend a lot of time working to build up and maintain a good name through Twitter, Facebook, and possibly your blog and website. You know that in the age of social media, direct engagement is key to building customer trust…
- Advertising Technology
Instant Payment is Becoming the New Normal For Affiliate Partnerships
Did you know that the number of instant payment transactions is projected to grow by at least 289% between now and 2027? The global community is expected to perform more than 376 billion instant payments within that timeframe. Juniper Research This underscores a major shift in how businesses and customers prefer to pay: seamlessly and immediately. The notable rise in…
- Sales Enablement, Automation, and Performance
Blueink: Optimize Your Sales Journey with eSignatures
Buying journeys can be prolonged, especially with large companies and a challenging economy. When you finally get the prospect to yes, the deal must be closed quickly. Passing documents back and forth for verification, versions, and signatures is a nightmare. No one seems to have the correct version or can’t find the attachment in their inbox. Getting that signature can…
- Sales Enablement, Automation, and Performance
CASTANET: The Ultimate B2B Lead Generation for Sales Professionals Using LinkedIn
The task of generating valuable leads can be an arduous and time-consuming endeavor. Enter CASTANET, an automated B2B lead generation tool designed to transform how sales professionals, realtors, investors, insurance agents, SaaS technology providers, business advisors, coaches, and marketing agencies approach lead acquisition. Traditional manual LinkedIn lead generation demands extensive time and effort, leaving sales professionals and agencies stretched thin.…
- Advertising Technology
How Google’s Antitrust Case Is Impacting The Advertising Ecosystem
Another chapter in the international Google antitrust lawsuit has begun – this time EU regulators progress it, as they suggest breaking up its ad business due to anti-competitive practices. Only last February, the US DOJ filed a lawsuit against Alphabet, claiming the company abused its dominance in the digital advertising industry. It’s apparent a growing focus on Google’s monopolistic business…
- Advertising Technology
What is the Best Time to Run Facebook Ads?
Facebook advertising has become an indispensable tool for businesses and marketers seeking to reach a large online audience. However, simply creating an appealing Facebook ad does not guarantee its success. The timing of the ads is a precious factor that is frequently overlooked. Understanding the best time to run Facebook ads can significantly impact campaign performance and success. In this…
