Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Inbound vs. Outbound Marketing in B2B: How to Make the Best Out of Both
Why do so many B2B companies kick off with outbound marketing? The answer's pretty straightforward: quick results without blowing the budget. However, as businesses evolve, mixing in some inbound tactics seems to be the secret sauce for steady growth. In…
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AI Transparency: A Step-By-Step Guide for Your Business
Both small startups and big companies are now using AI systems to analyze data, personalize marketing strategies, streamline supply chains, and automate repetitive tasks. In 2022, nearly 35% of businesses implemented AI technology, marking a 4% increase from 2021. The…
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Anova.ai: Marketing Analytics Powered by Generative AI Using Google Analytics
Staying ahead of the game is essential for businesses, especially for small and medium-sized enterprises ( SMBs ). Anova.ai emerges as the game-changer, offering a pioneering platform powered by generative AI ( GenAI ), purposefully designed to empower marketers with…
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Tech-Enhanced Event Marketing: Strategies for Success
Marketers can’t afford to fall behind on the latest experiential marketing trends — if anything, they should be setting them. In recent years, technological innovations like wearables and touch-screen devices have redefined how we plan, execute, and experience events. Additionally,…
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How To Track Subdomains In Google Analytics 4 Accounts
By default, Google Analytics 4 ( GA4 ) tracks all subdomains of a domain in your account, even without cross-domain tracking enabled. That's useful if you want to aggregate all of your company's activities throughout your subdomains in a single…
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Google Ads: Maximize Your PPC ROI With These 12 Google AdWords Bidding Strategies
When reaching your target audience and growing your business in a competitive digital landscape, Google AdWords is a powerful tool to achieve it. But there's much more to Google AdWords than creating ads, engagement rate, and conversion ratio. Google Ads…
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AskYourPDF: Elevate Your Document Interaction with Artificial Intelligence (AI)
In a world where information is at our fingertips, how we engage with documents is changing. With the advent of AskYourPDF , your reading experience is no longer a passive one – it's a dynamic conversation. Let's dive into how…
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What Does It Require To Achieve A Positive ROI on a Mobile App?
Developing, marketing, and ensuring the success of a mobile application is a multifaceted endeavor that presents unique challenges. Let's explore what sets mobile app development apart and how companies can maximize their Return on Investment ( ROI ) on these…
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MarketSnare: The All-in-One Platform for Multi-Location Growth
For multi-location brands, marketing consistency, control, and performance often collapse under the weight of scale. Whether you manage dozens or thousands of locations, replicating successful strategies locally can feel impossible. Add in compliance requirements, outdated content, or disconnected tools—and your…
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Rethinking the Customer Hierarchy: Putting Value at the Top
When companies describe their management hierarchy, they often share sleek diagrams that show who reports to whom. The people with the biggest titles and paychecks are always at the top, cascading down through layers of management until, at the bottom,…
