Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Leadflow: An AI-Powered Lead Generation System for US-Based Real Estate Professionals
Leadflow is a real estate lead generation (leadgen) system for real estate professionals, including landlords, wholesalers, real estate agents, Airbnb hosts, real estate brokers, mortgage brokers, flippers, appraisers, and more. Leadflow provides comprehensive marketing tools and scores each property with Sellability Scores ranging from 0 to 1,000. The higher the score, the higher the propensity of the property to sell.…
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How To Optimize Your Landing Pages To Maximize Conversions
Several best practices can help maximize conversions and improve the overall performance of your landing pages. Here are some essential practices to consider: Reduced Options: A common practice among high-performing landing pages is removing extraneous navigation, clutter, and other options that may dissuade the user from leaving the page. This is why many companies utilize landing page platforms to build…
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Unbounce: The Intelligent Builder for Increasing Your Campaign Landing Page Performance
Even if your company has invested in a full, robust marketing stack, you’ll still benefit from a landing page solution. Marketing teams often face time constraints and the pressure to test, deliver, and optimize their marketing campaigns quickly… which is often counter to the effort required on a typical content publishing platform. Unbounce is an AI-powered landing page builder that…
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What Is Resilient B2B Commerce? Building Adaptability in Business Relationships
Resilience is key to surviving and thriving amidst disruptions and uncertainties. Business-to-business (B2B) commerce has challenges quite different from consumer-related e-commerce. Aside from the target audience, B2B commerce often involves more complex and long-term relationships that include negotiations, contracts, and customized solutions. There are often multiple stakeholders, requiring consensus and approval processes. Resilient B2B commerce refers to the ability of…
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Trainual: Boost Your Sales and Marketing Performance with Comprehensive Onboarding, Playbooks, and SOPs
Most successful organizations will tell you that the success of their business came from optimizing processes, building efficiency, and executing consistently… which in turn enabled them to scale and grow. While platforms provide consistency and provide storage for institutional knowledge, employees are still critical to your sales and marketing success. The ability to ramp up new employees and then educate…
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How To Start Your Own Marketing Agency or Consulting Firm
A good friend of mine contacted me this week asking about how he should go about how to start and build a business for consulting with companies on their marketing efforts. Given the challenges of the economy, you may have found your position is at risk or even been laid off. Having started several businesses, including owning my own agency…
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DigiSigner: An Affordable Electronic Signature Platform For Small Businesses and Platforms
One technology that has gained significant traction for streamlining approvals is electronic signatures (eSignature). eSignatures enable secure and legally binding signing of documents without physical paperwork. DigiSigner stands out as a trusted and comprehensive solution among the leading electronic signature platforms. Ensuring Legally Binding Signatures One of the primary concerns when adopting electronic signatures is their legal validity. DigiSigner eliminates…
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Customize Your WordPress Feed With A Featured Image and Copyright Statement (Pre and Post Content)
One interesting thing about WordPress is that the featured image has never been incorporated into the RSS feed. This is a bit unfortunate, as selecting or designing the featured image can draw much attention to an article. Prepend Content To The Posts In Your RSS Feed To prepend the featured image to your content isn’t too difficult. Here’s the code…
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Apollo: Find, Email, Call, and Close Your Ideal Customers In This End-To-End Sales Platform
Finding leads, integrating systems, and managing multiple platforms can be daunting tasks for sales and business development teams. Apollo offers a comprehensive solution to address these challenges and efficiently improve how companies approach their sales processes. With its wide range of features and benefits, Apollo simplifies lead generation, prospect engagement, and end-to-end workflows, providing a seamless experience for sales professionals.…
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The Pros and Cons of Outsourcing B2B Lead Generation and Appointment Scheduling
Generating quality leads and scheduling appointments play a pivotal role in the success of B2B organizations. Many companies outsource these tasks to third-party providers to leverage specialized expertise, save time and resources, and improve efficiency. However, like any business decision, outsourcing B2B lead generation (leadgen) and appointment scheduling has advantages and disadvantages. In this article, we will explore the reasons…
