Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Advertising Technology
Google to Sunset Four Attribution Models in Ads and Analytics: Here’s What You Need to Know
Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout a customer’s journey, from awareness through to conversion. They help determine the effectiveness of various marketing channels and campaigns in driving conversions or sales. Attribution models are important for several reasons: Optimize marketing strategies: By understanding which touchpoints are most effective in driving conversions, businesses…
-
Customer Data Platforms
Address Standardization 101: Benefits, Methods, and Tips
When was the last time you found all addresses in your list followed the same format and were error-free? Never, right? Despite all the steps your company may take to minimize data errors, address data quality issues – such as misspellings, missing fields, or leading spaces – due to manual data entry – are inevitable. Spreadsheet data errors especially of…
-
Content Marketing
WordPress: Use WP Activity Log To Monitor and Alert You Of Changes and Errors
One of the tasks we’re often handed with a new client is adopting their WordPress site that has been built in-house or with an inexperienced agency. The result is often a slow site, problems with poorly developed themes, and packed with a ton of plugins. While I’m a fan of WordPress, it’s far too easy to build out an instance…