Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How Do Sales and Marketing Departments Benefit From Call Center Analytics?
Call center analytics refers to the process of analyzing data and metrics gathered from call center operations to gain insights and make data-driven decisions. It involves collecting and analyzing various types of data, such as call volumes, call durations, wait…
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Quartile: Centralized, AI-Powered Optimization For E-commerce Cross-Channel Advertising
Ecommerce advertisers face a range of challenges in their advertising endeavors. Maximizing advertising performance across various channels is crucial for brands and agencies. Quartile has developed an award-winning platform that addresses these obstacles and empowers e-commerce advertisers to achieve optimal…
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Four Ways to Use Heatmaps to Optimize Your Landing Page
Landing page optimization is one of the most challenging tasks, simply because there are no rights or wrongs. What works for some websites may not work so well for you. There are too many variables: colors, images, different kinds of…
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8 Wishes That Every Executive Has About Their Sales And Marketing Programs
While the specific wishes of executives regarding their sales and marketing programs can vary depending on the industry, company, and individual goals, here are eight wishes that every executive has when it comes to their sales and marketing programs: Enhanced…
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BeAddy: Ad Media Planning Made Easy! Create, Execute, and Optimize Your Media Mix
Businesses need efficient and effective tools to plan their ad media and stay ahead of the competition. Enter BeAddy, the comprehensive platform designed to address the challenges marketers and advertisers face in planning their ad media strategies. https://youtu.be/tepOhozMW2w BeAddy provides…
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The AI Onslaught: Why Only Businesses with Authority Branding Will Survive
Building an exceptional business involves more than just delivering superior products or services. In this fast-paced, technology-driven world, it’s also about creating a strong, authoritative brand – a brand that not only resonates with your target audience but also distinguishes…
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How To Optimize Your Blog Platform and Posts For Search Engines
Having a well-optimized blog is essential for gaining visibility and attracting a steady stream of organic traffic. Search engine optimization (SEO) plays a crucial role in driving your blog’s success by ensuring that it ranks higher in search engine results…
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Why Are Brands Still Blogging? Features, Platforms, and Benefits
It’s hard to believe it’s been over a decade since I wrote Corporate Blogging for Dummies! In that time, I’ve seen a transformation where blogs have become a feature of virtually every content or e-commerce platform. Blogging is still critical…
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UpCity: A Trusted B2B Service Provider Directory
Building a strong online presence and establishing credibility is crucial for B2B service providers. One platform that stands out as a valuable resource for service providers is UpCity. With its mission to connect businesses with trusted service providers, UpCity offers…
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SEOReseller: Expand Your Agency’s Offerings With This White Label SEO Solution
I’ve been an outspoken opponent of pure SEO consulting for some time. While there are some amazing consultants out there, I’m stunned at the advice that I hear many SEO agencies providing their clients. We’ve been assisting an e-commerce platform…
