Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Best WordPress Plugins For Business in 2025
This is a list of my recommended WordPress plugins for businesses to enhance and optimize their WordPress site into an inbound conversion site. I keep it up to date as new plugins are released.
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Why Businesses Purchase B2B and B2C Lists (And Why That’s Not a Bad Thing)
When a colleague posed a seemingly innocuous question on X… Where do you purchase accurate business lists? She was not met with helpful suggestions but a wave of indignation. The backlash was so absurd and intense that she removed the…
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Kaleidoscope: Review File, Folder, and Image Changes in Seconds on MacOS
In a fast-paced development environment, wasting time hunting down file changes, merge conflicts, or pixel shifts in design assets can derail momentum. Developers, designers, and product teams alike need precise tools that bring clarity to the chaos of change. A…
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Quid: Unlocking the Future of Market Intelligence with AI-Powered Insights
In a business climate defined by volatility, shifting consumer preferences, and information overload, the ability to decode trends and act on real-time data has become a fundamental competitive advantage. Quid, an advanced AI-powered platform for consumer and market intelligence, provides…
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Papa Johns: Better Ingredients. Better Pizza. Better Social Strategy.
Papa Johns has distinguished itself in the quick-service pizza industry through a dynamic and engaging X presence, surpassing competitors like Domino’s, Pizza Hut, and Little Caesars. By leveraging humor, transparency, and strategic customer engagement, Papa Johns creates a relatable and…
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MakeWebBetter: Build and Grow Your E-commerce Business with WooCommerce and Hubpot
There’s no doubt about the far-reaching impact of HubSpot as a CRM and marketing automation platform and WordPress as a Content Management System (CMS). Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an e-commerce platform to implement easily. While WordPress…
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App: What Is Your Site’s Machine Experience (MX) Score?
Web designers and marketers have spent the last two decades honing User Experience (UX)—the art and science of creating intuitive, engaging, and accessible websites for humans. With the advent of AI and browser usability features, perhaps a new metric needs…
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Hiver: Boost Team Productivity by 90% With AI-Powered Support
Customer service teams are drowning in ticketing tools that feel disconnected, overly complex, or painfully clunky. From missed emails to siloed chats, support quality suffers—and so does customer satisfaction. What businesses really need is a unified, intuitive solution that works…
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Flixier: Unleash Pro-Level Video Editing From Your Browser
Struggling with slow rendering, clunky installs, and limited editing tools? Whether you’re a marketer repurposing webinars, a content creator publishing shorts, or an educator adding flair to lessons, traditional video editors often slow you down. Most demand high-end devices, complicated…
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Templately: The Cloud Workspace With Limitless Templates for Smart WordPress Teams
Designing a stunning WordPress website shouldn’t mean wrestling with code or spending hours dragging and dropping blocks from scratch. For freelancers, agencies, and even in-house marketers, the biggest roadblock to launching fast is often the blank page—and a lack of…
