Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How to Synchronize Calendars From Two or More Google Workspace Accounts
With my publication and consulting firm, I have an issue where I'm operating two Google Workspace accounts and now have two calendars to manage. While I could share and see each calendar on the other, I also need to show…
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The Definitive Guide to Content Marketing Metrics in GA4 and GTM
Marketing executives are facing increasing pressure to demonstrate the impact of their content efforts across every channel, format, and stage of the customer journey. While numerous third-party analytics tools are available, much of what is needed for strategic measurement can…
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Remove.bg: Remove Image Backgrounds from Headshots, People, and Objects Flawlessly with AI
If you're not following Joel Comm , do it. Now. Joel is one of my favorite resources for technology. He's blunt, honest, and incredibly transparent. Not a day goes by that I'm not checking in to what he's discovered next...…
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Livestorm: Drive Leads and Boost Engagement With Your Virtual Events
If there's one industry that's exploded in growth due to travel restrictions and lockdowns, it's the online events industry. Whether it's an online conference, a sales demonstration, a webinar, customer training, an online course, or even internal meetings... most companies…
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Mobile Commerce (M-Commerce) Statistics And Mobile Design Considerations for 2023
While many consultants and digital marketers sit at a desk with large monitors and massive viewports, we often forget that many potential customers view, research, and compare products and services from a mobile device. What is M-Commerce? It's essential to…
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JustUpsell: Increase Your Average Order Value With A Simple Shopify Cart Checkbox Upsell
There's a psychology to purchases that most brands ignore, known as foot-in-the-door . The tactic is this: Once a prospect has overcome whether or not to make a purchase, they're more likely to say yes to an additional expense. Trust…
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Leadflow: An AI-Powered Lead Generation System for US-Based Real Estate Professionals
Leadflow is a real estate lead generation ( leadgen ) system for real estate professionals, including landlords, wholesalers, real estate agents, Airbnb hosts, real estate brokers, mortgage brokers, flippers, appraisers, and more. https://youtu.be/CsWD6FIttQY Leadflow provides comprehensive marketing tools and scores…
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How To Optimize Your Landing Pages To Maximize Conversions
Several best practices can help maximize conversions and improve the overall performance of your landing pages. Here are some essential practices to consider: Reduced Options: A common practice among high-performing landing pages is removing extraneous navigation, clutter, and other options…
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Unbounce: The Intelligent Builder for Increasing Your Campaign Landing Page Performance
Even if your company has invested in a full, robust marketing stack, you'll still benefit from a landing page solution. Marketing teams often face time constraints and the pressure to test, deliver, and optimize their marketing campaigns quickly... which is…
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What Is Resilient B2B Commerce? Building Adaptability in Business Relationships
Resilience is key to surviving and thriving amidst disruptions and uncertainties. Business-to-business ( B2B ) commerce has challenges quite different from consumer-related e-commerce. Aside from the target audience, B2B commerce often involves more complex and long-term relationships that include negotiations,…
