Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Content Marketing
25 Proven Strategies To Increase Relevant Traffic To Your Site, Blog, Store, or Landing Page
Increase traffic… it’s a term that I hear over and over and over again. It’s not that I don’t believe in increasing traffic; it’s that often marketers are trying so hard to increase traffic that they forget to try to increase retention or conversions with the traffic they already have. Relevance is critical for every visitor to realize that their…
-
Content Marketing
Grammarly: The Best Spelling and Grammar Checker for Blogs, Articles, Emails, Mobile, and Social Media
If you’ve been a reader of Martech Zone for a while, you know I could use a lot of help in the editorial department. It’s not that I don’t care about spelling and grammar; I do. The problem is more of a chronic one. I’ve been writing and publishing our articles on the fly for years. They don’t go through…
-
Social Media & Influencer Marketing
Four Strategies For Finding Influencer Monetization Opportunities in 2023
Influencer marketing continues to be incredibly popular among brands. From 2016-2020, the market grew from $1.7 billion to $9.7 billion, and it is expected to see explosive growth to at least $16.4 billion by the end of 2022. Influencer Marketing Benchmark Report 2023 In addition to this steady and impressive market growth, the number of influencer marketing service providers is…
-
Customer Data Platforms
Omnichannel Marketing: A Tale of Two Perspectives
Omnichannel marketing has two different perspectives: the brand and the consumer. For a consumer, it refers to all the diverse ways you can interact with a brand and desire the same experience in all of them. For brands, it’s about understanding the journeys, capturing the right information, and ensuring that the channels that perform best are getting the most attention.…
-
E-commerce and Retail
Amazon Tech Can Help Your Wellness Brand Grow
In a saturated, competitive marketplace like Amazon, it is imperative that wellness brands stand out in order to succeed. Whether they are a start-up, in their growth stage, or reaching maturity, all brands are looking for ways to grow their customer base on Amazon no matter what stage they are at in their business journey. It is a highly competitive…
-
Mobile Marketing, Messaging, and Apps
PostReminder: Transforming How Brands Connect With Customers When Timing Matters
We know how busy people are – especially when they’re walking in the door and looking through their mail. Even if people are interested in a piece of direct mail, they usually set it aside and intend to get back to it at some point. But before they know it, too much time has gone by. The offer expired or the event ended, and…
-
Analytics & Testing
Product Consumption Intelligence is the Future of Behavioral Insights
Capturing the attention of today’s consumers requires knowing exactly what they want. And the creation of the new pink doesn’t happen without getting an audience pulse-check to ensure it’s effective out in the wild. Although how brands measure data has significantly changed in recent history, there has always been one missing piece to the insights puzzle—real-time, post-purchase consumption metrics. Strolling…
-
Martech Zone Apps
App: Word Counter, Sentence Counter, and Character Counter (Removing HTML)
If you’re reading this article in our email or feed, you will need to click through to the page to use the app. Text or HTML Clean Text Count Copy Clean Text As with many of our Martech Zone Apps, I keep finding new tools that I need when I’m working with our clients. Whether it’s ensuring titles and meta descriptions…
-
Content Marketing
WordPress: Dynamically Include JavaScript or PHP Using the Post ID
One of the efforts that I’ve really been working on this year on Martech Zone is providing some simple web applications that are helpful to our visitors. There’s some basic development behind these that include both PHP and JavaScript (mostly jQuery). With WordPress, there’s not a really convenient way to write pages or posts with the specific code that you…
-
E-commerce and Retail
What Is Dropshipping? Who Can Benefit? Tips On Getting Started
People are often reluctant to start an online store because of all the hassles and costs. But imagine if you find a supplier who will pay you the upfront inventory price of thousands of items and manage other operations. It is dropshipping. Dropshipping allows you to start a business and run it from anywhere. Sounds too incredible to be true?…
