Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
Analytics & Testing
Product Consumption Intelligence is the Future of Behavioral Insights
Capturing the attention of today’s consumers requires knowing exactly what they want. And the creation of the new pink doesn’t happen without getting an audience pulse-check to ensure it’s effective out in the wild. Although how brands measure data has significantly changed in recent history, there has always been one missing piece to the insights puzzle—real-time, post-purchase consumption metrics. Strolling…
-
Martech Zone Apps
App: Word Counter, Sentence Counter, and Character Counter (Removing HTML)
If you’re reading this article in our email or feed, you will need to click through to the page to use the app. Text or HTML Clean Text Count Copy Clean Text As with many of our Martech Zone Apps, I keep finding new tools that I need when I’m working with our clients. Whether it’s ensuring titles and meta descriptions…
-
Content Marketing
WordPress: Dynamically Include JavaScript or PHP Using the Post ID
One of the efforts that I’ve really been working on this year on Martech Zone is providing some simple web applications that are helpful to our visitors. There’s some basic development behind these that include both PHP and JavaScript (mostly jQuery). With WordPress, there’s not a really convenient way to write pages or posts with the specific code that you…
-
E-commerce and Retail
What Is Dropshipping? Who Can Benefit? Tips On Getting Started
People are often reluctant to start an online store because of all the hassles and costs. But imagine if you find a supplier who will pay you the upfront inventory price of thousands of items and manage other operations. It is dropshipping. Dropshipping allows you to start a business and run it from anywhere. Sounds too incredible to be true?…
-
Content Marketing
How to Speed Up Your WordPress Site
To a great extent, we’ve written about the impact of speed on your users’ behavior. And, of course, if there’s an impact on user behavior, there’s an impact on search engine optimization. Most people don’t realize the number of factors involved in typing in a web page and having that page load for you. Conversely, if you spend hours every…
-
Email Marketing & Automation
Bulk Email Address List Verification, Validation, and Cleansing Platforms and APIs
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could coordinate if they wanted to, they don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers…
-
Artificial Intelligence
How Long Should Your Blog Posts Be For Maximum SEO Impact (For Now…)?
Writing blog posts is a great way to attract new visitors to your website, boost your search engine ranking, and establish your company as an industry thought leader. But how long should your blog posts be for maximum SEO impact? In this blog post, we’ll explore the ideal length for a blog post, the factors that affect the length of…
-
Artificial Intelligence
Why Tech Marketers Should Care About M3gan
It’s an image that has persisted in the cultural consciousness for more than fifty years: the unblinking red eye. Always surveilling. And ultimately‚ with that emotionless, harrowing monotone, saying: I’m sorry, Dave… I’m afraid I can’t do that. 2001: A Space Odyssey The AI takeover has been a heavily featured idea in science fiction since the 1968 release of Stanley…
-
Customer Data Platforms
The Future Of Customer Loyalty Programs
Customer loyalty programs have been a mainstay of brand interactions with consumers through the decades. In the early days of customer loyalty programs, brands focused on their best customers and offered rewards to increase their share of wallet. For example, the American Airlines AAdvantage program was designed to motivate the 2% of customers who contributed 25% or more of the…
-
Email Marketing & Automation
Mailchimp: All-In-One Site, E-Commerce, Marketing, Automation, And Email Marketing Platform
Today, Intuit Mailchimp is a formidable marketing platform and email service provider (ESP) that’s simply hard to beat. Years ago, I was running our newsletters off of Mailchimp but left the platform when my account was disabled for a spam complaint – with a list that was grown purely organically and used Mailchimp’s double opt-in. At the time, the platform…
