Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Sales and Marketing Training
How to Develop A Compelling Unique Value Proposition
One of the constant battles I struggle with companies is to stop thinking about what they do and start thinking about why people use their product or service. I’ll give you a quick example… day to day, you’ll find me recording and editing podcasts, writing integration code, implementing third-party solutions, and training my clients. Blah, blah, blah… that’s not why…
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Sales and Marketing Training
What Are The Best Marketing Platforms?
Please stop asking this. I mean it. There is no best. Period. It’s a question that I’m asked over and over again by both marketers and industry professionals alike. It’s a question that can’t possibly be answered unless there’s a complete evaluation of the company that will use the platform. As a sourcing vendor for marketing technologies, we’ve performed due…
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Analytics & Testing
How to Review and Audit your CRO Strategy for Gaps and Blind Spots
It could legitimately be argued that Conversion Rate Optimization (CRO) is an art form within its own right as far as skilled marketing departments are concerned. Optimizing conversions can fundamentally make all the difference between receiving traffic and seeing your flow of visitors perform the desired actions on-site. For smaller businesses, it can be difficult to constantly ensure that your…
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Marketing Infographics
What is Virtual Reality?
Virtual reality deployment for marketing and e-commerce continues to rise. As with all emerging technologies, adoption gives way to the reduction in costs surrounding the deployment of the technology’s strategies and virtual reality is no different. Tools for developing virtual realities are The global market for virtual reality is experiencing rapid growth and is expected to reach $44.7 billion by…
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Sales Enablement, Automation, and Performance
Boxward: How To Avoid The Junk Folder With Your Cold Outreach Emails
While email delivery has had some helpful improvements over the years to thwart spammers and enable good companies to communicate with prospects and customers, it’s still a ridiculous technology that requires good senders to jump through loops and still enables spammers to fake their way into the inbox. The single point of failure in email deliverability is this: The subscriber…
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Analytics & Testing
Infographic: Your Checklist For Conversion Rate Optimization
Martech Zone has shared articles on conversion rate optimization (CRO) in the past, providing an overview of the strategy and general steps in the process. This infographic from the team at Capsicum Mediaworks goes into further detail, providing Conversion Rate Optimization Checklist with an accompanying article that details the process. What is Conversion Rate Optimization? Conversion Rate Optimization is a…
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Content Marketing
Meta Box: The Best WordPress Plugin Framework For WordPress Custom Fields, Custom Post Types, and Taxonomies
WordPress has become such a powerhouse in the content management system (CMS) industry because of its infinite customization capabilities. While your typical installation of WordPress has standard pages and posts, you can take advantage of much more: Custom Post Types – A custom post type enables you to publish other types of content on your site. On our site, for…
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Customer Data Platforms
3 Keys To Marketing Effectively For B2B Growth
If you’re a B2B marketer you can’t help but notice that the world is a little different these days. Lately, we’ve all been feeling the effects of an uncertain economy – in the broader market and maybe within our own organizations. But even when the economic picture was rosier (or at least more predictable), there was growing pressure to show…
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Content Marketing
What Is A Content Delivery Network (CDN)?
Although prices continue to drop on hosting and bandwidth, it can still be pretty expensive to host a website on a premium hosting platform. And if you’re not paying a lot, chances are that your site is pretty slow – losing significant amounts of business. As you think about your servers hosting your site, they have to put up with…
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Content Marketing
Image Compression Is A Must For Search, Mobile, And Conversion Optimization
When graphic designers and photographers output their final images, they’re typically not optimized to reduce the file size. Image compression can drastically reduce the file size of an image – even 90% – without reducing quality to the naked eye. Reducing the file size of an image can have quite a few advantages: Faster Load Times – loading a page…
