Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Play.ht: Enable Audio AI-Powered Playback Of Your Content With Realistic Voices So Visitors Can Listen
One feature that I wanted to implement for some time on Martech Zone was the ability to listen to the content rather than read it. I find that people are often multi-tasking and may have multiple windows open... working on…
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What is Mobile Marketing Automation?
Mobile Marketing Automation ( MMA ) has emerged as a transformative force for businesses seeking to bridge the gap between marketing and sales, while delivering timely and personalized messaging to their prospects. By enabling marketers to deliver content and offers…
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How AI Can Improve Customer-Brand Relationships
As a design strategist and user experience ( UX ) researcher working in tech, I’m always trying to learn from people to design the most engaging digital experiences. I want to understand how they think, feel, act, and, most importantly,…
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App: Google Analytics Campaign UTM Querystring Builder
Utilize this tool to build your Google Analytics Campaign URL . The form validates your URL, includes logic on whether it already has a querystring within it, and adds all of the appropriate UTM variables: utm_id , utm_campaign , utm_source…
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Cognito Forms: Securely Collect Data, Accept Payments, and Create Workflows to Automate Your Business
Cognito Forms' platform is designed to be intuitive and user-friendly, with drag-and-drop functionality and real-time previews that make it easy to create professional-looking forms. But it's not just our platform that makes us stand out - it's the level of…
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URL Shorteners: How They Work And Why Marketers Should Use Them
URL shorteners are web services that transform long Uniform Resource Locators ( URLs ) into shorter, more manageable versions. They generate a unique, shortened URL that redirects the user to the original, longer URL when clicked or entered into a…
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Reddiquette Tips To Ensure Your Reddit Marketing Is Effective
Reddit is a social community that's quite different from other social media. Reddit has its own Reddiquette ... its own culture, language, and etiquette that can make marketing and advertising challenging. Many businesses bypass Reddit as an advertising channel because…
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Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click ( PPC ) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and…
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How Much Do SaaS Companies Spend On Their Sales and Marketing Budgets As A Percent Of Revenue
You may have seen our recent post on How To Create A Marketing Budget where we break down some methodologies and average budgets for companies. Most research organizations are around 10% to 11% marketing spend depending, of course, on a…
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How to Set Up Appointment Scheduling With Your Google Workspace Account
One of the slippery slopes of running a business is periodically reviewing all of your software to ensure you're not paying for duplicate services. Google Workspace now offers appointment scheduling so we no longer need to pay for Calendly .…
