Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
-
The Next Generation Of NFTs Are Here And Forward-Thinking Brands Are Providing Them
Non-Fungible Tokens ( NFTs ) have made their grand entrance onto the world stage. The battle is no longer for awareness of the medium — instead, it’s for acceptance of the fact that NFTs are good for a lot more…
-
It’s Time Your Sales Teams Stop Using Local Presence Deception
If you've never heard of local presence , it's the strategy that many companies use to incorporate a regional presence to boost their overall brand's trust and reliability. In a physical sense, local presence may involve setting up a brick-and-mortar…
-
Microsoft Clarity: Free Heatmaps and Session Recordings for Website Optimization
As we designed and developed a custom Shopify theme for a fashion customer, we wanted to ensure that we designed an elegant and simple e-commerce site that didn't confuse or overwhelm their customers. One example of our design testing was…
-
Healthy Competition Is Good, but It’s Time to End the Sales and Marketing Feud
Although you might not admit it to HR , sometimes a tiny bit of rivalry crops up between sales and marketing. These two teams share close quarters, but at times, they seem to come from different planets, speaking different languages…
-
Is Your Business Violating State-Level Do Not Call Regulations with Voice and Text Messages (SMS)?
Seldom a day goes by that I'm not getting a text message or phone call from a business that purchased my data and acquired my phone number. As a marketer, it's quite infuriating. I didn't provide my phone number to…









