Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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E-commerce and Retail
Direct-To-Consumer (DTC/D2C) Is A Precarious Bet Unless You Get It Right
At the beginning of the pandemic, Direct-To-Consumer (DTC) was on everyone’s lips. From yet-another-generic-approach to try in ecommerce, it turned into an important business model disrupting the industry. No middlemen, a promise for a seemingly infinite pool of customers, low overhead did their job in convincing retailers that DTC is their go-to strategy in the face of the global lockdown.…
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Advertising Technology
Online Video Advertising Statistics And Trends
While advertising budgets are declining in 2022, there’s one area that continues to skyrocket in popularity – online video advertising. I believe there are several reasons why this is happening: Bandwidth – the expansion and support of high speed internet across both desktops and mobile (cellular).Adoption – virtually every platform has adopted both short and long video formats as part…
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Analytics & Testing
How A Composable Technology Stack Can Turbocharge Enterprise Agility
We are living through an unprecedented time of great change and upheaval. A global pandemic and geopolitical tensions have led to tremendous uncertainty for many businesses across virtually every industry vertical. There is an increased need for enterprise agility and the ability to make better informed, faster decisions to survive in this rapidly changing environment. That’s why so many businesses…
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Artificial Intelligence
Otter: Real-Time Meeting & Podcast Transcription With Highlights
This week, I was attending a video conference call using Zoom. In the chat window, I noticed that there was a link inserted in the chat window by an application, Otter. When I clicked on the link, I was absolutely blown away… it opened a window where I was watching the conversation be transcribed in real-time. Because it was fully…
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Customer Data Platforms
10 Types Of Surveys That Will Accelerate Your Business
There are many ways to get an edge when it comes to business growth, but few are as effective as a well-designed survey. You can use surveys to collect information on a huge range of different aspects of your business, and these data are invaluable when it comes to making business decisions. That said, it’s important to know what you…
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E-commerce and Retail
Backing Up A Shopify Store: How To Keep Your Online Store Protected
Businesses, big and small, rely on technology to function on a day-to-day basis. This is particularly the case with online stores that work using tools like Shopify. The platform is massive as it currently powers more than a million online stores in 175 countries. From the moment you launch an eCommerce business, your customers are interacting with your Shopify website. So what…
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Sales and Marketing Training
Meetings: The Death of American Productivity
Meetings at companies are expensive, interrupt productivity, and are often an absolute waste of time. Here are three types of meetings that damage the productivity of a business and can irreparably hurt the culture: Meetings to avoid accountability. Chances are that you’ve hired someone responsible to get the job done. If you’re holding a meeting to decide for them… or…
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Social Media & Influencer Marketing
In A Global Recession, Customer Advocacy Will Be Crucial To Brand Survival
A recession is coming. While no economist can predict its severity or length, the cost of living squeeze we’re already feeling is set only to worsen. Meanwhile, the modern marketing stack is close to toppling. With each new widget, each new software solution, and each new channel, the pile continues to grow. And with every addition, brands risk simply finding…
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Advertising Technology
NetLinePortal: Capture B2B Buyer Intent with the Largest CPL Marketplace
B2B marketers face an increasingly uphill battle: engaging the right buyers at the right time with content that converts. Whether you’re managing in-house campaigns or leading demand gen efforts for clients, the challenge remains the same—delivering high-quality, intent-driven leads that turn into pipeline. Most lead generation efforts struggle because they rely on static lists, broad targeting, or outdated performance models.…
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Content Marketing
5 Reasons Companies Are Going Headless
Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt for a headless solution or an all-in-one suite is one of the most important considerations. Headless solutions have been rapidly gaining traction among businesses. According to a recent report, 64% of enterprises are now taking a headless approach. Among enterprise organizations not currently…
