Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Personalized Social Media Marketing: Five Tips To Make Personalization Work Without Turning Away Customers
The purpose of personalized social marketing is to connect audiences and existing customers through data in order to deliver an optimal marketing experience. In order to target potential customers more effectively, businesses can collect and use data to identify patterns and connect with customers through social media. Marketers and sales teams use these insights to identify their target audiences and…
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Pantheon: How to Deploy WordPress on this Managed WordPress DevOps Platform
Pantheon stands apart in the managed WordPress hosting landscape by positioning itself not just as a web host but as a full-scale WebOps platform built for agile teams. While most managed WordPress providers focus on performance optimizations, automated backups, and security hardening, Pantheon takes it a step further—integrating development workflows, version control, and staging environments into the core of the…
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PolyientX: Web3 and the Future of the Customer Experience With NFT Rewards and Loyalty Programs
Last year, NFTs took the world by storm as enthusiasts, celebrities, and brands rushed in to capture a wave of interest around these curious digital collectibles. In 2022, NFTs have evolved to become much more than expensive JPGs. As the technology and use cases shift, brands and their marketing teams have a unique opportunity to utilize NFTs for customer engagement,…
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The Challenges of E-commerce Replatforming — No Pain, No Gain?
Rolling out new eCommerce infrastructure isn’t easy, particularly when it comes to deciding exactly what you need to implement and defining a system architecture that is fit for the long term. Replatforming isn’t just a significant investment of money and resources, it is also the crucial backbone that supports a healthy chunk of revenue for the future. Selecting the eCommerce…
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Effective Ways to Publish an Android App on Google Play Store
Distributing an Android app through the Google Play Store is the most common and effective method to reach a global user base. With more than a billion active Android users worldwide, publishing on Google Play offers extensive visibility, discoverability, and accessibility for both independent developers and companies. The process of submitting an app is relatively straightforward, but success requires attention…
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The 5 Questions That Will Always Qualify A Lead
Matt Nettleton is a professional sales trainer and my personal sales coach in Indianapolis. The work that he’s accomplished thus far has changed my (negative) attitude on selling and honed my marketing skills. Sales is a lot more complicated than it used to be… by the time folks are calling your sales team, they are very well-informed. I believe it’s…
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Airgram: Improve Your Meeting Productivity By Automating Your Marketing and Client Meeting Notes
With Elon Musk’s purchase of Twitter, he’s been forced to take some drastic actions to cut costs, increase employee productivity, and protect the future of the platform. It should come as no surprise that a leaked internal memo from Musk on increasing productivity has a huge focus on meetings. To paraphrase, his six keys to insane productivity are: Avoid large…
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Promo: An Online Video Editor With Over 3,000 Customizable And Engaging Templates for Social Media Videos and Ads
Promo Online Video Ad Editor
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10 Steps To Negotiating a Pay Raise… Even in a Tight Job Market
Marketing roles—and many white-collar jobs—are experiencing slowdowns in hiring and even reductions in force. While the demand for roles may be declining, your value as a professional doesn’t have to. In fact, during periods of uncertainty or constraint, companies are looking harder than ever at who their key contributors are. That makes now a critical moment to advocate for your…
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Your Guide to Driving Creative Content with Digital Asset Management Workflows
The average US household has an average of 16 connected devices and with every device comes more digital assets. Parks Associates As the world spent more time at home over the last few years, digital content became increasingly important in driving sales and engagement, however, marketers had a harder time keeping these assets straight due to the quick pivot to…
