Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The Key to Understanding And Personalizing the Consumer Journey Is Context
Every marketer knows that understanding consumer needs is critical for business success. Today’s audiences are more conscious about where they shop, partly because they have so many choices available, but also because they want to feel like brands align with…
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A Must-Have List of Content EVERY B2B Business Needs To Feed The Buyer’s Journey
It’s puzzling to me that B2B Marketers will often deploy a plethora of campaigns and produce an endless stream of content or social media updates without the very basic minimum, well-produced content library that every prospect is seeking when researching…
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App: Convert Hex, RGB, and RGBA Colors
This is a simple tool to convert a hexadecimal color to an RGB or RGBA value or vice versa. If you’re converting hex to RGB, Enter the hex value as #000 or #000000. If you’re converting RGB to hex, enter…
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What Is Credit Card Tokenization?
Credit card tokenization is a security feature that replaces a credit card’s sensitive account information, such as the 16-digit primary account number (PAN), with a unique digital identifier called a token. The token is used in place of the PAN…
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Your Content Won’t Convert Without Well-Placed, Obvious Calls-To-Action
As Martech Zone has grown over the years, I’ve been investing much more time in both user experience (UX) as well as monetization. As the site was growing over the years, I wasn’t seeing the monetization growing, either from ads…
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7 Best Practices For Improving The SEO Of Your Shopify Store
Shopify is one the most sought-after eCommerce content management and shopping cart platforms with built-in Search Engine Optimization (SEO) features. It is easy to use with no coding skills required and simple backend administration, helping users save ample time and…
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How Is Your Return Policy Turning Away Customers?
With the holiday shopping season, retailers are facing the annual influx of post-holiday returns – an inevitable but often frustrating business operation for many brands. Without an optimized returns process, a poor user experience can compromise relationships with consumers, along…
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WordPress: How To Disable The New Widgets Administration
Every once in a while there’s a new feature in WordPress that just doesn’t appear to be well thought out. I believe one of these was when WordPress decided to go full-force with its Gutenberg editor and apply it to…
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The Rise of Revenue Job Titles in Sales and Marketing
With one analyst giving a global recession a 98% likelihood, it’s almost guaranteed that businesses will face significant challenges in the new year. Corporations have responded to the anticipated slow growth — along with astronomical inflation rates — by freezing…
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AmeriCommerce: A Flexible E-commerce Platform With Native Subscription Box Capabilities
While there are many popular e-commerce platforms, few have the native features that have really gained popularity over the years with consumers. One example of this is the subscription box, where a company brings together a themed box that’s mailed…
