Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Agent Sauce: Automate Your Real Estate Listings and Virtual Tours To Your Social Media Channels
Martech Zone mentioned that integrations and automation would be key for email marketers. At Agent Sauce, we work with Real Estate agents, and that’s precisely what they are demanding. A couple of things you should know about real estate: Real Estate agents aren’t technologists and don’t have an IT department to call up when they need help. They’re entrepreneurs, quickly…
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50+ Online SEO Tools for Audits, Backlink Monitoring, Keyword Research, and Rank Tracking
We’re always on the lookout for great tools and with a $5 billion industry, search engine optimization (SEO) is one market that has a ton of tools to help you. Whether you’re researching your competitors’ backlinks, trying to identify keywords and co-occurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools…
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Get SMART: How to Transform Your Digital Marketing Investment Mindset
Adjusting marketing strategies so they best serve your business sometimes requires a fundamental shift in mindset. Because many business owners don’t fully understand existing marketing strategies, they aren’t aware of the value a digital marketing investment can bring to their business. In the past, they’ve seen additional marketing investments as niceties rather than necessities. Now, more business leaders are considering supporting a go-to-market…
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Clear Your Cloud: How Brands Can Slash Bandwidth and Reduce CO2 Emissions
The environment and sustainability are increasingly top of mind for consumers. And retailers believe their sustainability efforts are paying off. Nearly 80 percent of U.S. consumers consider sustainability when making at least some purchases, and nearly 80 percent of retailers believe their sustainability efforts are having a positive impact on customer loyalty. Sensormatic Solutions Many e-commerce brands already take sustainability…
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Understanding WordPress Custom Post Types (CPTs): Creating a Glossary with Custom Taxonomies and Theme Templates
WordPress is more than a blogging platform—it’s a flexible content management system that can be extended far beyond posts and pages. One of the most powerful features enabling this flexibility is Custom Post Types (CPTs). These allow developers and content managers to structure content for specific use cases like portfolios, events, product directories, podcasts, or glossaries—each with their own admin…
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Later: The Visual Social Media Publishing and Link In Bio Platform For Small Businesses
As companies grow their social media presence to monitor their target audience and customers, communicate with them, research their competition, and promote their products and services, the challenge is to scale their marketing efforts across the changing landscape of social media platforms and the mediums each one offers. It’s nearly impossible, and definitely not efficient, to work natively within each…
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Tidio: Multichannel Live Chat and Chatbots For Your Online Store Or Website
As a small business, one challenge that I have is attempting to respond to all inbound requests across my site, my social media accounts, and my email accounts. In order to effectively manage these requests, your company must centralize these communications so that you can measure each channel’s impact as well as optimize your messaging and prequalification process. When chatbots…
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Capsule: Customer Relationship Management and Sales Pipelines Made Simple
Over the years, I’ve implemented, integrated, used, and optimized many customer relationship management (CRM) platforms for my companies and clients. Prospects and clients often ask us what the best CRM platform is on the market. There is no best. In my opinion, a CRM with a great return on investment has three factors that impact its effectiveness: Process Alignment –…
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Why Your Business Should Invest in Infographics Immediately
Our agency has developed over 100 infographics and, by far, a powerful strategy that continues to prove successful for every client we’ve designed. We now do them for several agencies to extend their offerings to their clients. Businesses that publish infographics have 12% greater traffic volume. Graphs.net Infographics have benefits that go beyond the majority of content strategies: Cognition – if designed…
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Sales Impact Academy: Learn How To Upskill Your B2B Sales With The World’s Best Talent
The traditional higher education system has let the world of B2B down, with a complete lack of formal, structured education across the entire industry. This major oversight has led to totally inconsistent core technical skills across every role in go-to-market teams from leadership through to SDRs, AEs, CSMs, marketing, and revenue operations. Early in my business, I had the fortune…
