Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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BlueJeans: Deliver High-Quality, Enterprise Grade, Browser-Based Webinars And Virtual Events
Salesforce, Dell, Webtrends, and Angi are just a few of the enterprise companies that I’ve assisted with webinars and virtual events. While my focus was always on the distribution of content, the technology was often the make or break of the event. In fact, I was speaking at one event when the platform simply hiccuped and thousands of attendees were…
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Sonix: Automated Transcription, Translation and Subtitling in 40+ Languages
Previously, I shared that I had implemented machine translations of my content, which exploded the site’s reach and growth. As a publisher, the growth of my audience is critical to the health of my site and business, so I’m always looking for new ways to reach new audiences… and translation is one of them. In the past, I’ve used Sonix…
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Experian: How Marketers Gain Precision, Scale, and Agility with a Data Partnership
Marketing performance depends on knowing your audience—and reaching them at the right time, through the right channel—marketers need more than just data. They need advantage. For brands and businesses that partner with Experian, that advantage comes in the form of unmatched consumer insight, omnichannel activation capabilities, and privacy-forward innovation. This isn’t just about why you should partner with Experian—it’s about…
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How To Build A Podcast Website For Free
Having developed, hosted, and published a few successful podcasts, I know how difficult it can be to promote and grow your audience. One critical aspect that I’d encourage every podcaster to do is to incorporate a podcast website into their strategy. There are quite a few benefits: Search Acquisition – can typically find your podcast easier than relying on them…
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Apple Marketing: 10 Lessons You Can Apply When Promoting Your Business
My friends love to give me a hard time for being such an Apple fanboy. I can honestly blame it all on a good friend, Bill Dawson, who bought me my first Apple device – an AppleTV… and then worked with me at a company where we were the first product managers to use MacBook Pros. I’ve been a fan…
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Immerss: Increase E-commerce Revenue With Co-Shopping And Live Video Events For Your Shopify Store
If you take a moment to study in-store retail sales for a brand that has incredible customer service versus a store that struggles with it, you can definitively see the difference a human can make in driving increased revenue. Online stores are utilizing technologies to try to overcome the in-person experience – with tools like augmented reality (AR), virtual reality…
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Tadpull: The E-commerce Data Pond Walkthrough
The world of eCommerce is packed to the brim with data of all different types, stemming from numerous sources. As the data multiplies and your business grows, navigating, consolidating, and interpreting it becomes increasingly difficult. Access to critical customer, inventory, and campaign data becomes necessary for further expansion and helps leaders make insightful, calculated business decisions. In today’s landscape where…
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CleanTalk: How To Stop Form SPAM On WordPress, Drupal, Joomla, or Other Platforms
Because Martech Zone is quite popular, I get hundreds of submissions a day through the site. Most are comment spam which Akismet does a pretty good job at flagging. However, comment spam isn’t something that’s too difficult to identify or that eats up my time. The real culprit for irritating spam on my site happens via form submissions on my…
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ConvertKit: How Creators Grow, Engage, and Monetize Their Online Audience
Building a following is virtually limitless online, but it brings many challenges. Getting someone to follow you isn’t difficult… but keeping them engaged, offering them opportunities to do business with you, and scaling your ability to monetize your strongest connections is the difficulty. If you have a thousand followers, how do you connect personally with them and capitalize on those…
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12 Ways To Drive Quality Traffic To Your E-commerce Website
Most businesses and industries today are subjected to change and the eCommerce industry is not an exception. Since the advent of modern business practices and path-breaking technology, the industry has to be prepared to evolve to stay relevant. So why is quality traffic important? Traffic is one of the key indicators of business growth and performance. Attracting your existing audience…
