Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Push Monkey: Automate Push Browser Notifications For Your Web Or E-commerce Site
Each month, we get a few thousand returning visitors through browser push notifications that we integrated with our site. If you’re a first-time visitor to our site, you’ll notice the request that’s made at the top of the page when you visit the site. If you enable these notifications, each time that we post an article or want to send…
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How to Check, Remove, and Prevent Malware from Your WordPress Site
This week was pretty busy. One of the non-profits that I know found themselves in quite a predicament – their WordPress site was infected with malware. The site was hacked, and scripts were executed on visitors that did two different things: The site tried to infect Microsoft Windows users with malware. The site redirected all users to a site that…
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How To Search For And Buy A Domain Name
If you’re trying to find a domain name for personal branding, your business, your products, or your services, Namecheap offers a great search for finding one: Find a domain starting at $0.88 powered by Namecheap 6 Tips On Choosing And Buying A Domain Name Here are my personal opinions on choosing a domain name: The shorter the better – the…
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StoreConnect: A Salesforce-Native eCommerce Solution for Small and Medium-Sized Businesses
While e-commerce has always been the future, it is now more important than ever. The world has changed into a place of uncertainty, caution, and social distance, emphasizing many advantages of eCommerce for both businesses and consumers. Global e-commerce has been growing every year since its inception. Because online purchasing is easier and more convenient than shopping at a real…
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Streaming Viewership Has Officially Overtaken Cable and Broadcast Television
The types of ways that viewers are consuming video are plentiful with the advent of the Internet: Cable and Satellite TV: Cable and satellite TV services like Comcast, DirecTV, and Dish Network provide television channels through physical cables or satellite signals. Differentiators include various channels, including premium content and live sports. Key services include channel packages and DVR for recording…
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Integrately: How To Integrate Salesforce Marketing Cloud With WordPress Using Elementor Forms
As Salesforce consultants, a problem that we continuously see in our space is the development and upkeep costs of integrating third-party sites and applications with Marketing Cloud. While we do a lot of integration and automation development on behalf of our clients, we will always research whether or not there is a solution available on the market first. The benefits…
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Checklist: How to Optimize Your Blog’s Next Post for Maximum Impact In Search Engines and Social Media
One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the search user shows intent as they seek information or research their next purchase. Optimizing a blog and the content within each post is not as simple…
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Netflix’s Planned Adoption of Advertising-Based Video On Demand (AVOD) Points to Wider Trend Across Streaming Services
More than 200,000 subscribers have left Netflix over the first quarter of 2022. Its revenue is falling, and the company is shedding employees to compensate. All of this is happening at a time when Converged TV (CTV) platforms are enjoying unparalleled popularity amongst both the American public and international viewers, a trend that appears to be both stable and likely…
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Is Blogging Still Relevant? Or An Outdated Technology and Strategy?
I often review this site’s search performance and old articles that aren’t attracting traffic. One of my articles was about naming your blog. Let’s forget that I’ve been writing this publication that long… as I read the old post I wondered if the term blog even really mattered anymore. After all, it’d been 16 years since I’d written the post…
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10 Steps to Building an Effective Employee Social Advocacy Program
When your own employees aren’t passionate enough to read and share your content, how do you think your prospects and customers are viewing it? Mark Schaefer That quote often echoes in my mind during conversations with clients about employee social advocacy. Mark once shared that story, which still resonates: a global company with hundreds of thousands of employees was publishing…
