Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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BuzzSumo: Research Content Engagement and Performance by Topic, Domain, And Influencer
If you’re a long-time reader of Martech Zone, you know that I’m a huge advocate of building a high-quality content library of articles. The tired and old strategy of mass producing tons of average content isn’t worth the investment. I believe frequent and plentiful average content publishing will hurt your site’s overall performance. As a consultant, I see it every…
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AdButler: Manage Your Site’s Advertising Packages and Ad Serving Within WordPress
If you’ve got a WordPress site and want to manage ad offering, packages, payments, and ad serving, AdButler may be the best option on the market. The WordPress integration via widgets makes building and deploying ad zones a piece of cake, and the AdButler system is highly customizable, flexible, scalable, and even offers whitelabeling. AdButler Platform Features Include: Scalability –…
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How to Protect Your Business from the Growing Threat of Invoice Fraud in the Martech Era
The average enterprise uses well over 100 tools across its stack—each one potentially requiring a license, subscription, or recurring service contract. Combine this sprawling martech ecosystem with decentralized teams, automated accounting systems, and often fragmented procurement workflows, and you have the perfect breeding ground for a growing threat: fraudulent invoicing scams. These scams are no longer limited to crude phishing…
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YaySMTP: Send Email Via SMTP In WordPress With Google Workspace and Two-Factor Authentication
I’m a huge proponent of Two-Factor Authentication (2FA) on every platform that I’m running. As a marketer that works with clients and client data, I simply can’t be too careful about security so the combination of different passwords for every site, using Apple Keychain as a password repository, and enabling 2FA on every service is a must. If you’re running…
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YaySMTP: Send Email Via SMTP In WordPress With Microsoft 365, Live, Outlook, or Hotmail
If you’re running WordPress as your content management system, the system is typically configured to push email messages (like system messages, password reminders, etc.) through your host. However, this isn’t an advisable solution for a couple of reasons: Some hosts actually block the ability to send outbound emails from the server so that they’re not a target for hackers to…
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How To Merge Purge Large Databases
An average enterprise uses 464 custom applications to digitize its business processes. But when it comes to generating useful insights, the data residing at disparate sources must be combined and merged together. Depending on the number of sources involved and the structure of data stored in these databases, this can be quite a complex task. For this reason, it is…
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Five Questions You Need To Answer When Optimizing Your Content Marketing Strategies
Off and on I notice that some social media pundits tell companies it doesn’t matter where they participate in social media, only that they actually do. Others argue the development of a social media strategy before ever starting. There are five questions you need to ask yourself when creating content on the web: Where should the content be placed? –…
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Why PreSales Is Poised To Own The Buyer Experience: An Inside Look At Vivun
Imagine there was no Salesforce for Sales teams, Atlassian for developers, or Marketo for marketing people. That’s essentially what the situation was for PreSales teams just a few years ago: this extraordinarily important, strategic group of people didn’t have a solution designed for them. Instead, they had to combine their work using custom solutions and spreadsheets. Yet this underserved group…
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10 Ways To Find The Perfect Influencers For Your Brand
As a business, you know that influencer marketing is an important part of your marketing strategy. After all, 92% of consumers trust earned media more than any other form of advertising, and influencer marketing can deliver as much as 11x higher ROI than traditional forms of digital marketing. But with so many options out there, it can be hard to figure out how to…
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The Best WordPress SEO Plugin: Rank Math
Rank Math SEO Plugin for WordPress is a lightweight search engine optimization plugin for WordPress that includes sitemaps, rich snippets, content analysis, and redirects.
