Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Image Compression Is A Must For Search, Mobile, And Conversion Optimization
When graphic designers and photographers output their final images, they're typically not optimized to reduce the file size. Image compression can drastically reduce the file size of an image - even 90% - without reducing quality to the naked eye.…
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How To Maximize The Impact Of A Single Piece Of Content For Your Business
A lot of the pressure around content marketing comes from the feeling that we need to be producing new pieces, new ideas, and new formats constantly. Every time we post a video or blog post, the slate goes blank again,…
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GrowTal: Hire Pre-Vetted Freelance Marketing Experts To Expand Your Agency’s Service Offerings
Having been in the agency business for over a decade, I've seen a few agencies flourish while many more went out of business. I don't have a lot of wisdom when it comes to this industry - simply that I'm…
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Filestage: Streamline Your Video Review And Approval Process
We've been working on an explainer video for the last couple of weeks, and it's been going extremely well even though it's bringing together five groups of talent - the client, the scriptwriter, the illustrator, the animator, and the voice-over…
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Shape: CRM, Lead Capture & Scoring, Sales Automation, and Pipeline Management
It's amazing to see how advanced sales automation platforms are getting these days. I was just speaking with a colleague of mine where I mentioned that customer relationship management ( CRM ) was no longer a platform, it's basically a…
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How Marketers can Ready Themselves Today for the Limitless Capabilities of Big Data Analytics of Tomorrow
The world of marketing is currently at a crossroads. Traditional processes and approaches are currently being challenged by emerging technologies and the looming specter of Web 3.0–which promises to be a sprawling landscape powered by decentralization and limitless metaverse worlds.…
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3 Best Practices For A Better Experience For Considered Purchases
Whether it’s a young couple buying their first home, new parents purchasing life insurance, or soon-to-be empty nesters securing a loan for their college student, considered purchases are big ticket items that involve a high degree of financial and emotional…
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Why The World is Buzzing About ChatGPT
ChatGPT is a revolutionary new tool that has the potential to revolutionize the programming industry. Developed by the team at OpenAI , ChatGPT is an open-source natural language processing ( NLP ) model (the GPT in ChatGPT) that can generate…
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Notion: The Virtual Workspace For Your Marketing Efforts
We've worked quite a bit in different project management systems but often find them limited in their capabilities for asset storage, internal processes, calendar views, or task repetition. So, we also have Google Workspace for our email, calendaring, and document…
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Calculate or Query Great Circle Distance Between Points of Latitude and Longitude Using The Haversine Formula (PHP, JavaScript, Java, Python, MySQL, MSSQL Examples)
This month, I’ve been programming in PHP and MySQL for GIS . While researching the topic, I had difficulty finding geographic calculations to find the distance between two locations, so I wanted to share them here. The simple way of…
