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Notion: The Virtual Workspace For Your Marketing Efforts

One of the key services we offer our clients is marketing-as-a-service, where they offload some or all of their marketing efforts to our team. At times, this can be a finite project for automating a process, maintaining their site, developing content, executing a campaign, building a report, or any number of other efforts.

We’ve worked quite a bit in different project management systems but often find them limited in their capabilities for asset storage, internal processes, calendar views, or task repetition. So, we also have Google Workspace for our email, calendaring, and document storage… but that lacks any kind of integration, client management, process management, or comprehensive project management.

I think we’re in the same boat as many organizations… and adding more tools just adds more complexity. What we really need is an online workspace where our team can fully track, work, collaborate, store, and manage our clients more effectively.

Notion: One Workspace, Every Team

Notion is a single home that can accommodate operating an entire business, not just your marketing efforts.

What is Notion?

Notion combines all the interfaces you need to fully organize your efforts – including workflows, wiki’s, document repository, meeting notes, task management, an editorial calendar, sales digests, etc. Best of all, Notion doesn’t start with a blank page… it includes hundreds of templates to get a jump start with.

View Notion Marketing Templates

Benefits of Notion include:

  • Where knowledge & everyday work meet – Connect your daily work to your knowledge base and make it all easily findable, so you’ll never ask What’s the context? again.
  • An index for everything you need – A flexible, infinitely configurable sidebar helps knit together the information teams need, in context.
  • Collaboration built-in – Collaborative editing and comments help teams work together, wherever they are. Intuitive and connected navigation encourages transparency.
  • Customize tools to fit how teams work – Start with a template, modify it however you want, or build and scale your own systems fast. Connect with your favorite apps and services to automate workflows.
  • Scalable up to enterprise – Whether you wish to work personally on a project, work across a team, or work across an enterprise, Notion is fully scalable and offers all the advanced permissions and security features for your growing workspace.
  • Mobile and Native Apps – Avoid your browser tab overload and work from a native desktop application on Windows or Mac, or from a mobile app on iOS or Android.
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With Notion, you can also centralize integrations with your other project management, repositories, and communication tools into a single view… including Jira, Slack, Github, and Asana. You can also automate Notion workflows using Zapier, Make, and Tray.io. If there’s no productized integration, Notion has a full-featured API that you can incorporate into your efforts.

Try Notion For Free

Disclosure: Martech Zone is an affiliate of Notion and is using affiliate links throughout this article.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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