Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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TaskHuman: A Real-Time Digital Sales Coaching Platform
When it comes to setting salespeople up for consistent success and growth, the traditional sales training model is fundamentally broken. With an approach that is too episodic, inconvenient, and not tailored to the individual, sales training tends to be delivered…
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How To Choose A Framework For Your Buyer Personas
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and psychographic information and insights and then presenting it in a way that’s easy to comprehend. From a practical perspective, buyer…
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Reasons Why People Unfollow Brands On Twitter
This may be one of the funniest infographics that DK New Media has done to date. We do a ton of infographics for our clients, but when I read the article at eConsultancy on why folks unfollow on Twitter, I…
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Gorgias: Measure The Revenue Impact of Your E-commerce Customer Service
When my firm developed the brand for an online dress store, we made clear to the leadership at the company that customer service was going to be an essential component of our overall success in launching a new e-commerce store.…
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Doing Business in Another Country: Preparing With Respect and Awareness
When I first began working in Paris, I learned two lessons almost immediately. The first was about attire. In the U.S. tech world, I was used to walking into meetings in jeans and a blazer. But in Paris, business attire…
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Repuso: Collect, Manage, And Publish Your Customer Reviews & Testimonial Widgets
We assist several local businesses, including a multi-location addiction and recovery chain, a dentist chain, and a couple of home services businesses. When we onboarded these clients, I was honestly shocked, at the number of local companies that do not…
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Cloudwords: Cut Translation Time and Boost Your Brand’s Global Reach with Seamless Localization
Reaching global audiences is no longer optional—it’s essential. Yet for many enterprises, expanding internationally presents a significant challenge: localization. Manual translation processes bog down marketing teams with copy-paste tasks, review bottlenecks, and inconsistent content delivery. These challenges cost more than…
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Evocalize: Collaborative Marketing Technology for Local and National-to-Local Marketers
When it comes to digital marketing, local marketers have historically struggled to keep up. Even those who do experiment with social media, search, and digital advertising often fail to attain the same success that national marketers achieve. That’s because local…
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What Is Zero-Party, First-Party, Second-Party, and Third-Party Data
There’s a healthy debate online between the needs of companies to improve their targeting with data and the rights of consumers to protect their personal data. My humble opinion is that companies have abused data for so many years that…
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Writer: Develop, Publish, and Apply Your Brand’s Voice And Style Guide With This AI Writing Assistant
Just as a company implements a branding guide to ensure consistency across the organization, it’s also critical to develop a voice and style for your organization to be consistent in its messaging. Your brand’s voice is vital to communicate your…
