Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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5 Reasons Companies Are Going Headless
Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt for a headless solution or an all-in-one suite is one of the most important considerations. Headless solutions have been rapidly gaining traction…
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Why Location Management Is Critical To Building Trust With Regional Customers
If you were hoping for brick-and-mortar business success over a decade ago, you first had to make sure that your location had a conspicuous sign and a listing in the Yellow Pages. Today, basic business information can be found in…
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What Is The Map Pack? Why Is It Critical To Local Search Optimization?
If you are a local business or retailer hoping for more appointments, foot traffic, or business as a whole - the map pack in Google Searches is a critical strategy. Surprisingly, many businesses don't understand how the map pack works…
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Litmus: How To Design Effective Email Campaigns That Convert
Litmus offers an all-in-one email optimization platform with a suite of tools and solutions designed to help teams create effective email campaigns that drive loyalty and boost revenue. Through a series of simple-to-follow steps, the company’s email platform empowers teams…
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Siteimprove: Optimize Content for Accessibility, Organic Search, Customer Experience and Marketing Performance
Expectations for high-quality content are at an all-time high: Research shows that 73% of consumers say one extraordinary digital experience raises their expectations of other companies to deliver a similar experience. SOTI, Annual Connected Retailer Survey For marketers today, content...
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When Should You Consider A New Content Management System?
A decade ago, 100% of our clients utilized WordPress as their content management system . Years later and that number has dropped to less than half. There are some very valid reasons why our prospective and current clients have moved…
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Customer.io: Automated Marketing Messages that Convert
You’ve got your customer acquisition funnel dialed in. Your retention strategy is all plotted out. And you’ve got a warehouse full of customer data. So why aren’t enough people converting, and where’s all that churn coming from? Chances are, your…
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How Industry Collaboration Is Improving Cloud Migration For All
How much does your business spend on cloud infrastructure? Cloud end-user spending will top $500 billion this year, growing 20% from 2021, with infrastructure as a service ( IaaS ), desktop as a service ( DaaS ), and platform as…
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RewardsBunny: A Familiar-Yet-New Role For Cryptocurrency… Rewards
Winter has arrived for the crypto industry. One might even say that it’s Christmas in July due to the gifts crypto’s recent downturn has brought with it. For example, we have learned that 19,000 active crypto projects are simply too…
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What Is An API? And Other Acronyms: REST, SOAP, XML, JSON, WSDL
When you utilize a browser, your browser makes requests from the client's server, and the server sends back data that your browser assembles and displays a web page with. But what if you just wanted your server or web page…
