Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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The 3 Features in iOS 16 That Will Impact Retail and E-Commerce
Whenever Apple has a new release of iOS, there's always huge fanfare amongst consumers on the experience improvements that they'll achieve using an Apple iPhone or iPad. There is a significant impact on retail and e-commerce as well, though, that's…
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Terminus: Closing More Deals with a Holistic Multi-Channel Account-Based Marketing (ABM) Approach
The most effective, smarter, and efficient marketing strategy is account-based marketing ( ABM ). Fueled by data-driven targeting and personalized multi-channel marketing strategies, ABM helps marketers increase conversions and grow revenue. Terminus ABM Platform What sets Terminus apart from other…
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Grow Your E-Commerce Sales With This List of Creative Marketing Ideas
We've written before about the features and functionality that are critical to your e-commerce website building awareness, adoption, and growing sales with this e-commerce features checklist . There are also some critical steps that you should take when launching your…
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An Easy Guide to Attracting Your First Digital Leads
Content marketing, automated email campaigns, and paid advertising—there are many ways to boost sales with an online business. However, the real question is about the actual start of using digital marketing. What is the first thing you need to do…
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Infographic: 7 Email Marketing Emerging Trends In 2022
While email technology hasn't had much innovation with regard to design and deliverability, email marketing strategies are evolving with how we garner our subscriber's attention, provide them value, and drive them to do business with us. Email Marketing Emerging Trends…
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Email Marketing Metrics: 12 Key Performance Indicators You Should Be Monitoring
As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time - so be sure to update the…
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UltraSMSScript: Buy A Complete SMS, MMS, and Voice Marketing Platform With API
Starting a text message strategy can be a daunting implementation process. Believe it or not, carriers are largely manual even today... submit paperwork, have your data retention and privacy policies reviewed, and sign off on SMS permissions. I'm not trying…
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Leadpages: Collect Leads With Responsive Landing Pages, Popups, or Alert Bars
LeadPages is a landing page platform that allows you to publish templated, responsive landing pages with their no-code, drag & drop builder just a few clicks. With LeadPages, you can easily create sales pages, welcome gates, landing pages, launch pages,…
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10 Steps to Creating Effective And Engaging Online Surveys
Online survey tools are fantastic for effectively and efficiently collecting and analyzing data. A well-put-together online survey provides you with actionable, clear information for your business decisions. Spending the necessary time upfront and building a great online survey will help…
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New Approaches to Digital Advertising After Third-Party Cookies Are No More
With Google’s recent announcement that it’ll phase out third-party cookies in 2023 to launch Google Topics, the world of cookies is in the midst of an evolution. Or a meltdown, depending on whom you talk to. Advertisers fidget en masse…
