Martech Zone

Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.

  • Paid and Organic Search MarketingMoz Pro SEO Solution

    Moz Pro: Making The Most Out of SEO

    Search Engine Optimization (SEO) is a complicated and ever-evolving field. Factors such as Google’s changing algorithms, new trends, and, most recently, the pandemic’s impact on how people search for products and services make nailing down one SEO strategy difficult. Businesses have had to increase their web presence significantly to stand out from the competition and the flooded field is a…

  • Content MarketingTailwind CSS Framework

    Tailwind CSS: A Utility-First CSS Framework and API for Rapid, Responsive Design

    While I’m deep into tech on a daily basis, I don’t get as much time as I’d like to share the complex integrations and automation that my company implements for customers. As well, I don’t have a lot of discovery time. Most of the technology I write about are companies that seek out Martech Zone covering them, but every once…

  • Artificial IntelligenceKeys to Chatbot Marketing

    3 Keys To Building a Successful Chat Marketing Program

    AI chatbots can open the door to better digital experiences and increased customer conversions. But they can also tank your customer experience. Here’s how to get it right.  Today’s consumers expect businesses to deliver a personal and on-demand experience 24 hours a day, seven days a week, 365 days of the year. Companies in every industry need to expand their…

  • Analytics & TestingWhat are Google Core Web Vitals and Page Experience Factors?

    What Are Google’s Core Web Vitals and Page Experience Factors?

    Google announced that Core Web Vitals would become a ranking factor in June 2021 and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive infographic that speaks to each of Google’s Core Web Vitals (CWV) and Page Experience Factors, how to measure them, and how to optimize for these updates.  What are…

  • E-commerce and RetailOnollo Social Media Management

    Onollo: Social Media Management for Ecommerce

    My company has been assisting a few clients with implementing and expanding their Shopify marketing efforts over the last few years. Because Shopify has such a huge marketshare in the e-commerce industry, you’ll find that there are a ton of productized integrations that make life easier for marketers. US social commerce sales will grow more than 35% to surpass $36…

  • Content MarketingTechnology Migration Tips and Best Practices

    What Businesses Need To Keep In Mind About (Inevitable) Technology Migration

    Over the last couple of decades, I’ve had the pleasure of working on either side of the digital transformation industry. I’ve helped Software as a Service (SaaS) vendors develop, innovate and scale their platforms from young pre-revenue startups through enterprise acquisitions. I’ve also helped businesses of every size to implement technology to increase internal efficiency and external customer experience. As…

  • Paid and Organic Search MarketingHow to Monitor SEO Performance

    How to Monitor Your Organic Search (SEO) Performance

    Having worked to improve the organic performance of every type of site – from mega sites with millions of pages, to e-commerce sites, to small and local businesses, there’s a process that I take that helps me to monitor and report my clients’ performance. Amongst digital marketing firms, I don’t believe my approach is unique… but it is much more…

  • E-commerce and RetailNudgify: Social Proof for Shopify

    Nudgify: Increase Your Shopify Conversions With This Integrated Social Proof Platform

    My company, DK New Media, is assisting a fashion company launch its direct-to-consumer strategy domestically. Because they’re a traditional company that only supplied retailers, they needed a partner that would help be their technology arm and help them with every aspect of their brand development, ecommerce, payment processing, marketing, conversions, and fulfillment processes. Because they have limited SKUs and don’t…

  • Advertising TechnologyDigital Remedy Flip: OTT Advertising Management Platform

    Digital Remedy’s Flip Makes Buying, Managing, Optimizing, and Measuring Over-The-Top (OTT) Advertising Simple

    The explosion in streaming media options, content, and viewership over the last year has made Over-The-Top (OTT) advertising impossible to ignore for brands and the agencies that represent them. What is OTT? OTT refers to streaming media services that provide traditional broadcast content in real-time or on-demand over the internet. The term over-the-top implies that a content provider is going…

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