Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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How Mobile Wallet Offers Drive Sales
I carry my iPhone in an absolutely splendid, hand-made leather case from Pad and Quill which has room for my ID and some credit cards but not much else. As a result, I rely on mobile apps and my mobile wallet quite a bit. One app that I’ve fallen in love with is Key Ring, allowing me to dump all…
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Transistor: Host and Distribute Your Business Podcasts With This Podcasting Platform
One of my clients already does a fantastic job at leveraging video throughout their site and via YouTube. With that success, they’re looking to do longer, more in-depth interviews with guests, customers, and internally to help describe the benefits of their products. Podcasting is quite a different beast when it comes to developing your strategy… and hosting it is unique…
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Lefty: Why Top Brands Trust This Influencer Platform for Scale and Impact
In a saturated creator economy, influencer marketing has evolved from vanity metrics to a measurable, strategic growth channel. Brands aren’t just looking for creators with large audiences—they need authentic partners, streamlined execution, and real-time ROI. Managing these relationships and campaigns across teams, markets, and regions can feel overwhelming without the right infrastructure. Lefty That’s where Lefty comes in. Designed for…
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You’re Product Isn’t Sexy, Now What?
We once had someone tell us that we, or rather our form building application, wasn’t sexy. In some respects, I guess that person was right. Forms, by themselves, are not sexy, but to the people who use them and depend on them to gather data, they are, if not sexy, pretty damn important. So how do you, a business owner,…
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Publishers: Paywalls Need to Die. There’s a Better Way to Monetize
Paywalls have become commonplace in digital publishing, but they’re ineffective and create a barrier to the free press. Instead, publishers must use advertising to monetize new channels and give consumers the content they crave for free. Back in the 90s, when publishers began moving their content online, there emerged a range of strategies: only the major headlines for some, whole…
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Wondershare UniConverter: Bulk Video Trimming, Conversion, Compression, And Optimization
As marketers work with dozens of video standards – from filetypes for different browsers, dimensions for different channels, and compression for optimal streaming, working through a video editing platform to output the necessary files can be excruciating. The best and most affordable product that I’ve worked with for doing this is Wondershare UniConverter. As an example, my firm is deploying…
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5 Considerations When Selecting Cloud Storage To Maximise Collaboration And Productivity
The ability to store precious files such as photos, videos and music seamlessly in the cloud is an alluring prospect, particularly with the (relatively) paltry memory in mobile devices and the high cost of additional memory. But what should you look for when choosing a cloud storage and file-sharing solution? Here, we break down the five things everyone should consider…
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Salesflare: The CRM for Small Businesses And Sales Teams Selling B2B
If you’ve spoken to any sales leader, implementation of a customer relationship management (CRM) platform is a must… and typically also a headache. The benefits of a CRM far outweigh the investment and challenges, though, when the product is easy to use (or customized to your process) and your sales team sees the value and adopts and leverages the technology.…
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The Power of Data: How Leading Organizations Leverage Data As A Competitive Advantage
Data is the current and future source of competitive advantage.Borja Gonzáles del Regueral – Vice Dean, IE University’s School of Human Sciences and Technology Business leaders completely understand the importance of data as a fundamental asset for their business growth. Although many have realized its significance, most of them still struggle to understand how it can be utilized to derive…
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WP All Import: How to Bulk Import A Category Taxonomy Into WordPress from CSV
My firm works on very large WordPress integrations and implementations, having to migrate tons of data from old instances or another content management system (CMS) altogether. Often, this includes importing products for WooCommerce, adding locations into a custom post type, or building a taxonomy with known inputs. If you wanted, for example, to add categories by country, state, or province……
