Martech Zone
Martech Zone provides daily articles for business, sales, and marketing professionals to research technology, discover new sales and marketing tools, and learn how to leverage platforms to drive greater business results.
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Gorgias: Measure The Revenue Impact of Your E-commerce Customer Service
When my firm developed the brand for an online dress store, we made clear to the leadership at the company that customer service was going to be an essential component of our overall success in launching a new e-commerce store.…
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Doing Business in Another Country: Preparing With Respect and Awareness
When I first began working in Paris, I learned two lessons almost immediately. The first was about attire . In the U.S. tech world, I was used to walking into meetings in jeans and a blazer. But in Paris, business…
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Repuso: Collect, Manage, And Publish Your Customer Reviews & Testimonial Widgets
We assist several local businesses, including a multi-location addiction and recovery chain, a dentist chain, and a couple of home services businesses. When we onboarded these clients, I was honestly shocked, at the number of local companies that do not…
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Cloudwords: Cut Translation Time and Boost Your Brand’s Global Reach with Seamless Localization
Reaching global audiences is no longer optional—it’s essential. Yet for many enterprises, expanding internationally presents a significant challenge: localization. Manual translation processes bog down marketing teams with copy-paste tasks, review bottlenecks, and inconsistent content delivery. These challenges cost more than…
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Evocalize: Collaborative Marketing Technology for Local and National-to-Local Marketers
When it comes to digital marketing, local marketers have historically struggled to keep up. Even those who do experiment with social media, search, and digital advertising often fail to attain the same success that national marketers achieve. That’s because local…
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What Is Zero-Party, First-Party, Second-Party, and Third-Party Data
There's a healthy debate online between the needs of companies to improve their targeting with data and the rights of consumers to protect their personal data. My humble opinion is that companies have abused data for so many years that…
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Writer: Develop, Publish, and Apply Your Brand’s Voice And Style Guide With This AI Writing Assistant
Just as a company implements a branding guide to ensure consistency across the organization, it's also critical to develop a voice and style for your organization to be consistent in its messaging. Your brand's voice is vital to communicate your…
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Privy: Grow Your Online Store Sales With This Complete E-commerce Marketing Platform
Having a well-optimized and automated marketing platform is a critical element of every e-commerce site. There are 6 essential actions that any e-commerce marketing strategy must deploy with respect to messaging: Grow Your List - Adding a welcome discount, spin-to-wins,…
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6 Examples Of Marketing Tools Using Artificial Intelligence (AI)
Artificial intelligence ( AI ) is quickly becoming one of the most popular marketing buzzwords. And for good reason - AI can help us automate repetitive tasks, personalize marketing efforts, and make better decisions, faster! When it comes to increasing…
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Lucidchart: Collaborate And Visualize Your Wireframes, Gantt Charts, Sales Processes, Marketing Automations, and Customer Journeys
Visualization is a must when it comes to detailing a complex process. Whether it's a project with a Gantt chart to provide an overview of each stage of a technology deployment, marketing automations that drip personalized communications to a prospect…
