Amra Beganovic's Articles on Martech Zone
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Content Marketing
10 Ways To Find The Perfect Influencers For Your Brand
As a business, you know that influencer marketing is an important part of your marketing strategy. After all, 92% of consumers trust earned media more than any other form of advertising, and influencer marketing can deliver as much as 11x higher ROI than traditional forms of digital marketing. But with so many options out there, it can be hard to figure out how to…
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Artificial Intelligence
6 Examples Of Marketing Tools Using Artificial Intelligence (AI)
Artificial intelligence (AI) is quickly becoming one of the most popular marketing buzzwords. And for good reason – AI can help us automate repetitive tasks, personalize marketing efforts, and make better decisions, faster! When it comes to increasing brand visibility, AI can be used for a number of different tasks, including influencer marketing, content creation, social media management, lead generation,…
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E-commerce and Retail
6 Ways to Work With Influencers Without Sponsorships
While many people believe that influencer marketing is solely reserved for large companies with enormous resources, it may be surprising to know that it often requires no budget. Many brands have pioneered influencer marketing as the main driving factor behind their e-commerce success, and some have done this at zero cost. Influencers have a great ability to improve companies’ branding,…